Marketing: Page 13

  • A Papa John's sign.
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    Joe Raedle / Staff via Getty Images
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    Papa Johns taps fast casual veteran as CMO

    Mark Shambura joins the brand after a stint at the fast-growing chain Mod Pizza and was praised for his digital- and analytics-led approach.

    By Chris Kelly • May 3, 2023
  • Promotional image for Resy as part of its reservationship campaign.
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    Courtesy of Resy
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    Resy ‘drops’ exclusive reservations in new campaign

    “Reservationships” offers exclusive experiences with limited availability at in-demand eateries in New York City, Los Angeles, Chicago, Miami and Washington, D.C.

    By • May 1, 2023
  • A women dances in front of a jazz band in the street.
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    Courtesy of Popeye's
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    Popeyes celebrates New Orleans in first campaign by new AOR McKinney

    Creative highlights how the fast food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.”

    By Sara Karlovitch • May 1, 2023
  • An OOH ad for a DoorDash x McDonald's campaign
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    Courtesy of DoorDash
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    Column

    Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion

    No Fixed Address reduced the Big Mac and McMuffin to their essential elements for a print and out-of-home effort that ran in Canada.

    By Chris Kelly • April 28, 2023
  • An image showing various food items and brand packaging from LankyBox Kitchen.
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    Courtesy of Virtual Dining Concepts
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    Chuck E. Cheese will serve LankyBox Kitchen in-store

    The eatertainment chain will serve some of its virtual brand’s food in brick-and-mortar locations for a limited time, along with branded packaging and select awards and tokens.

    By • April 25, 2023
  • Yelp, office
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    Courtesy of Yelp
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    Yelp brings AI, video reviews to platform

    Diners can use the new “Surprise Me” function and “Clickable Category Tags” — two of more than a dozen Yelp updates — to find stores and restaurants without specific brands in mind.

    By • April 25, 2023
  • Comedian Pete Davidson, wearing a dark suit and tie and glasses, sits behind a desk as a morning show host
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    Retrieved from Taco Bell Corp. on April 20, 2023
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    Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’

    Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain’s continued shift toward a simpler breakfast menu.

    By Peter Adams • April 20, 2023
  • Jack in the Box's limited-time Pineapple Express Shake timed to its 4/20 campaign
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    Permission granted by Jack in the Box
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    Jack in the Box stations food trucks across California for 4/20 celebration

    The effort includes a tie-up with mobile app WeedMaps to help consumers find the trucks and order a limited-time Pineapple Express Shake.

    By Aaron Baar • April 20, 2023
  • A photo of the outside of a Wingstop.
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    Courtesy of Wingstop
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    Wingstop names 72andSunny creative AOR to grow brand awareness

    The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak.

    By Peter Adams • April 17, 2023
  • An image of a white building with red stripes and KFC branding.
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    Moses Robinson via Getty Images
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    KFC franchisee launches texting engagement program

    KBP Brands, which operates 847 KFC restaurants, deployed an SMS-based customer engagement tool to strengthen its regional marketing efforts.

    By • April 11, 2023
  • A photograph of a Denny's sign over some trees.
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    Justin Sullivan via Getty Images
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    Denny’s, Olo and Sparkfly team up for rewards, customer engagement effort

    The restaurant chain said the partnership will strengthen its data analysis and loyalty offerings, allowing it to offer more personalized rewards. 

    By • April 6, 2023
  • Popeyes signage
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    Courtesy of Popeyes
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    Popeyes picks McKinney as AOR to tap into brand love

    Creative will key into the brand's New Orleans roots as it tries to recapture the growth it saw after the launch of its category-changing chicken sandwich.

    By Chris Kelly • April 6, 2023
  • An exterior image of a restaurant with glass windows and a sign that says sweetgreen.
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    Retrieved from Sweetgreen/BusinessWire on August 10, 2022
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    Sweetgreen renames burrito bowl following Chipotle suit

    Marketing and social media interactions for Sweetgreen’s new Chipotle Chicken Burrito Bowl are at the heart of the lawsuit against the salad chain.

    By • Updated April 6, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
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    Permission granted by Dunkin'
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    Dunkin’ staff mistake Affleck for Damon in second spot starring ‘Air’ director

    Made with the A-listers’ Artists Equity production shop, the ad follows a viral Super Bowl campaign depicting Affleck manning the drive-thru.

    By Peter Adams • April 4, 2023
  • A photograph of El Pollo Loco's Original Pollo Bowl.
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    Permission granted by El Pollo Loco
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    El Pollo Loco rolls out updated, tier-based rewards program

    In its first major loyalty revamp since launching the program in 2017, the QSR offers 12 different rewards available within four point levels.

    By • April 4, 2023
  • An image of Noodles & Company's daily rewards perks.
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    Permission granted by Noodles & Company
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    Noodles & Company adds daily perks to rewards program

    The fast casual brand will offer daily perks, like discounts, free upgrades and add-ons, along with existing rewards benefits like early access to menu items.

    By • April 3, 2023
  • Shake Shack and Super Mario Bros Movie collaboration logo
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    Courtesy of Shake Shack
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    Shake Shack powers up ‘Super Mario Bros.’ activation

    In advance of the new movie about the Nintendo icons, the chain's DUMBO location will offer special menu items, merchandise and more.

    By Chris Kelly • March 30, 2023
  • A promotional image for KFC's new chicken nuggets.
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    Courtesy of KFC
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    KFC nuggets open new front in chicken wars

    The nuggets will be available nationwide on March 27 following “wildly successful” market tests in North Carolina. 

    By • March 23, 2023
  • A customer scans his palm with an Amazon One device at a Panera cafe.
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    Courtesy of Panera
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    Panera tests Amazon One palm scanners at 2 cafes

    Panera will expand the tech to between 10 and 20 cafes depending on the reception of the initial test, which links Amazon’s palm scanning technology to its loyalty program.

    By • March 22, 2023
  • An image of a Chick-fil-A customer scanning her rewards program at the drive-thru
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    Retrieved from Chick-fil-A on March 17, 2023
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    Chick-fil-A to roll out updates to rewards program in April

    Chick-fil-A One, which has over 50 million members, will offer new items and increased points for redemption on some items starting April 4.

    By • March 17, 2023
  • A promotional image for Subway's new menu
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    Permission granted by Subway
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    Subway brings back Footlong Pass subscription

    The chain, which sold out 10,000 subscriptions in August in under six hours, is now offering 250,000 passes to rewards members for April redemption. 

    By • March 17, 2023
  • Several vegan cinnamon rolls topped with fruit and frosting.
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    Courtesy of Cinnaholic
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    Cinnaholic debuts points-based loyalty program

    The 82-unit cinnamon roll brand plans to open 25 units in 2023, and is offering customers a number of minor rewards to incentivize enrollment.

    By • March 14, 2023
  • An image of a customer showing a smartphone to a Noodles & Company cashier
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    Courtesy of Noodles & Company
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    Noodles & Company to test dynamic pricing

    Digital menu boards will offer not only flexibility in promotions and featured items at the fast casual chain, but could also allow for pricing tweaks.

    By • March 10, 2023
  • A photo of Jack Hinchliffe, global CMO for Habit Burger, holding a burger made by that brand.
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    Courtesy of The Habit Burger Grill
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    Habit Burger names first global CMO

    Jack Hinchliffe, who won awards for marketing at KFC U.K. and Ireland, has moved to the burger chain as Yum Brands looks to keep up rapid growth.

    By • March 9, 2023
  • A photo of Natalia Franco, global CMO at Church's Texas Chicken.
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    Courtesy of Church's Texas Chicken
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    Church’s Texas Chicken adds global CMO amid new leadership push

    Natalia Franco, who started her role on Monday, joins a slew of recent corporate hires including CFO, CEO and procurement VP. 

    By • March 7, 2023