Marketing: Page 14

  • Chipotle fajita TikTok
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    Courtesy of Chipotle Mexican Grill
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    Chipotle adding TikTok viral fajita quesadilla to digital menu

    The menu item, which began as a menu hack video on the social media platform, will be available starting Thursday.

    By • Feb. 27, 2023
  • The image shows a row of drinks, including coffee and soda, available through Panera's Unlimited Sip Club
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    Courtesy of Panera
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    Panera adds annual membership, $0 delivery to drinks subscription

    The plan offers customers a roughly 17% discount on the Unlimited Sip Club, whose members account for about 25% of the chain’s traffic. 

    By • Feb. 23, 2023
  • A photograph of two people at a Shake Shack eating white truffle burgers.
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    Permission granted by Shake Shack
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    Shake Shack serves up fine dining experience with White Truffle Menu

    Ten Shake Shack restaurants are taking reservations for a prix fixe tasting menu that costs $20 per person.

    By • Feb. 22, 2023
  • Whataburger's signature Whataburger meal.
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    Courtesy of Whataburger
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    Whataburger expands rewards, switches to points-for-dollars model

    The chain’s new loyalty program offers customers 10 points per $1 spent, and appears to have a general discount rate between 5.8% and 8.3%.

    By • Updated Feb. 16, 2023
  • Burger King gets a fresh look
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    Courtesy of Burger King
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    Burger King is fighting to boost sales, restaurant margins

    The chain says its $400 million Reclaim The Flame brand overhaul is improving sales and profits despite franchisee difficulties.

    By • Feb. 15, 2023
  • Cardi B and Offset team for duo meal at McDonald's
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    Courtesy of McDonald's
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    McDonald’s readies first-ever duo meal with Cardi B and Offset

    Timed to Valentine's Day, the effort includes tie-ups with dating apps and a kiss cam billboard in Times Square.

    By Chris Kelly , • Feb. 13, 2023
  • A photo of pizza folded that is part of Pizza Hut's new menu launched in October 2022.
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    Courtesy of Pizza Hut
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    Yum sales boosted by Pizza Hut Melts, Taco Bell Mexican Pizza

    Value-heavy menu items were key to driving visits among lower-income diners, Yum CEO David Gibbs said on the company’s Q4 earnings call.

    By • Feb. 8, 2023
  • Tristan Meline, Buffalo Wild Wings' newly announced CMO smiles in a portrait photograph.
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    Courtesy of Inspire Brands
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    Buffalo Wild Wings promotes Tristan Meline to CMO

    The full-service chain promoted the VP of brand management to CMO several months after shifting Buffalo Wild Wings’ previous CMO to Arby’s.

    By • Feb. 7, 2023
  • Wendy's shoppable ad via Roku and DoorDash
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    Courtesy of Roku
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    Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

    The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure.

    By Chris Kelly • Feb. 7, 2023
  • A promotional image for Dunkin's old loyalty program, DD Perks, illustrating that program's coffee-centric offerings.
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    Courtesy of Dunkin'
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    Dunkin’ doubles down on loyalty with exclusive latte

    Months after retooling its rewards program, the chain has added the Brownie Batter Signature Latte, its first beverage available only to loyalty members.

    By • Feb. 1, 2023
  • A portrait photograph of Jesse Johnson, Chili's VP of Marketing. Johnson is smiling and wearing a blue shirt.
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    Courtesy of Chili's
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    Brinker adds marketing VP at Chili’s

    Jesse Johnson enters the newly created role after a stint at Wieden + Kennedy, where he worked on major ad campaigns for KFC and Procter & Gamble.

    By • Jan. 18, 2023
  • Creator Karen X Cheng shows off 3D art in a McDonald's ad
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    Courtesy of McDonald's
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    McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

    In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

    By Chris Kelly • Jan. 12, 2023
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    Mike Mozart via Flickr
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    Denny’s taps CEC Entertainment exec as CMO

    Sherri Landry succeeds John Dillon, who was promoted to president of the chain in the fall, and will be tasked with amplifying Denny’s cultural relevance. 

    By • Jan. 10, 2023
  • Burger King gets a fresh look
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    Courtesy of Burger King
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    Burger King taps longtime PepsiCo veteran as CMO

    Most recently CMO of Mountain Dew, Pat O'Toole will help grow traffic, accelerate sales and support the chain's Reclaim the Flame plan.

    By Chris Kelly • Jan. 10, 2023
  • A phone screen displays a window for downloading TikTok.
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    Drew Angerer via Getty Images
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    Survey: 10% of small businesses that use TikTok go viral

    TikTok may help small and mid-sized brands compete with major companies on the strength of authentic brand engagement, a Capterra survey shows.

    By • Jan. 9, 2023
  • A Chipotle restaurant branded with the name Freepotle
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    Courtesy of Chipotle Mexican Grill
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    Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel

    The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell.

    By Chris Kelly • Jan. 9, 2023
  • A turned over blue bag of Doritos and several dishes prepared with the chips sit under multi-colored neon branding reading, "Doritos After Dark."
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    Retrieved from Frito-Lay North America on December 14, 2022
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    Doritos opens ghost kitchen catering to late-night cravings

    Doritos After the Dark runs through the winter solstice and features globally inspired dishes, like a sandwich based on a banh mi.

    By Peter Adams • Dec. 14, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
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    Retrieved from Old Spice on February 24, 2022
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    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Domino’s and Chipotle found a way to cut through the noise. 

    By Peter Adams , Jessica Deyo , Sara Karlovitch • Dec. 14, 2022
  • Image reading "Starbucks Odyssey" to announce Starbucks' new NFT-tied rewards program expansion.
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    Retrieved from Starbucks on December 09, 2022
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    Starbucks ties NFTs to loyalty program in beta launch

    Starbucks Odyssey allows users to complete interactive challenges in exchange for NFTs and rewards points that unlock exclusive experiences.

    By Jessica Deyo • Dec. 12, 2022
  • Phone with email displayed and text that reads "Restaurant Email Examples"
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    Permission granted by Adentro
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    Sponsored by Adentro

    Restaurant email examples and ideas for high engagement

    Though it can be time-consuming to ideate new email campaigns, this form of communication is incredibly beneficial for restaurants looking to ramp up sales.

    Dec. 12, 2022
  • An image of a Little Caesars building with a drive thru
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    Permission granted by Little Caesars
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    Q&A

    Little Caesars’ delivery, digital channels spark new development opportunities

    Chief Development Officer Jeremy Vitaro discusses how the chain’s diversified asset mix, delivery and customized in-app ordering is opening up new markets. 

    By • Dec. 6, 2022
  • An image of a Taco Bell store.
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    Courtesy of Taco Bell
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    Taco Bell embraces soccer, Latin culture in new ad

    The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.

    By Sara Karlovitch • Dec. 1, 2022
  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
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    Courtesy of Jack in the Box
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    Jack in the Box predicts unit growth in 2023

    A year after relaunching franchising, the chain is targeting positive net unit growth for the first time since 2019 and plans to operate in 40 states by 2030.

    By • Nov. 23, 2022
  • A promotional image for DoorDash's DashPass holiday promotion
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    Courtesy of DoorDash
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    DoorDash will let customers gift DashPass subscriptions

    This holiday promotion, which includes nearly $40 off an annual subscription, could boost DashPass membership and user retention.

    By • Nov. 22, 2022
  • People sharing a dish around a table
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    VioletaStoimenova via Getty Images
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    Sponsored by Adentro

    Food holidays: Marketing ideas for restaurants

    There are more than 800 food holidays throughout the year. Find out eight ways you can take advantage of the food holidays in restaurant marketing throughout the year. 

    Nov. 14, 2022