Consumer Trends


  • Church's Chicken restaurant exterior
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    Courtesy of Church's Chicken
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    Why Church’s launched a loyalty program for its value-seeking customers

    Church’s Texas Chicken is one of a growing number of companies that have launched or revamped loyalty programs with a focus on driving more value for members. 

    By Michael Brady • Dec. 6, 2024
  • An image of Red Loster sign on the outside of a restaurant
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    Justin Sullivan via Getty Images
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    10 of the restaurant industry’s most impactful bankruptcies of 2024

    While dozens of brands and operators filed for bankruptcy this year, a sample of major filings show a range of problems from rising labor costs to low traffic.

    By Dec. 5, 2024
  • A photograph of chefs in a kitchen. Explore the Trendline
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    sam edwards via Getty Images
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    Trendline

    Menu development

    Restaurants big and small are experimenting with their menus to align with the preferences of on-the-go diners and mitigate the impact of rising food costs, supply chain disruption and shrinking consumer discretionary funds. 

    By Restaurant Dive staff
  • An image of a restaurant with beige paint and a stone facade with "Red Lobster" signage
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    Justin Sullivan via Getty Images
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    Red Lobster adds happy hour as turnaround continues

    The seafood chain is looking to reverse its sales troubles of recent years, and discounts on drinks and apps could help it draw consumers.

    By Dec. 2, 2024
  • A stock image of a bowl of bi bim bap.
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    4kodiak via Getty Images
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    NRA predicts a big year for Korean, Vietnamese and Filipino flavors

    The NRA also found that cold brew, sweet and spicy ingredients, and a focus on sustainability are trends to watch for 2025.

    By Dec. 2, 2024
  • A family holds up glasses in cheer while eating at a Thanskgiving meal.
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    ozgurcankaya via Getty Images
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    Over a third of consumers plan to order takeout, delivery for Thanksgiving

    Of the consumers planning to order out, a majority said it was easier and a third said it’s cheaper or equal to the cost of buying groceries and cooking, according to Popmenu.

    By Nov. 26, 2024
  • The exterior of a Cava in Chicago
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    Permission granted by Cava
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    The restaurant industry’s Q3 winners and losers

    2024 has hammered many chains with closures, declining sales and problems of brand perception. But some, like Cava and Chili’s, have managed to rise above the fray.

    By Nov. 26, 2024
  • A woman holds up her smart phone to a tablet that is asking what percentage of a tip should be added.
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    lechatnoir via Getty Images
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    Are customers tipping more? Here’s what the data says.

    While customers feel more pressure to tip across industries, they still tip a relatively stable 18% at restaurants.

    By Nov. 25, 2024
  • An image of a Jack in the Box restaurant.
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    Justin Sullivan via Getty Images
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    Jack in the Box sales continue to lag, but unit count grows

    Comparable sales headwinds haven’t slowed Jack in the Box’s growth, with the brand opening more stores than it closed for the second year in a row.

    By Nov. 21, 2024
  • Individuals holding Peet's Coffee seasonal drinks
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    Courtesy of Peet's Coffee
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    Deep Dive

    How do coffee chains design, market and analyze their seasonal LTOs?

    While flexibility is important, many brands plan coffee LTOs more than a year in advance, meaning next year’s holiday drinks are already in the works at places like Peet’s and Dutch Bros.

    By Nov. 19, 2024
  • An evening shot of a building with white and red coloring and signage that says "Portillo's."
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    Courtesy of Portillo's
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    Chains struggle to stand out amid ‘noise’ of value wars

    Papa Johns, Popeyes and Burger King’s value messages did not break through, while Portillo’s sought to sidestep deep discounting.

    By Nov. 18, 2024
  • Chipotle, Stradmore, LaCroix, D&O law, portion size
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    Scott Olson via Getty Images
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    Chipotle defrauded investors with inconsistent meal sizes, says plaintiff seeking class action

    The case is an example of securities lawsuits run amok, a directors and officers liability law specialist says. 

    By Robert Freedman • Nov. 14, 2024
  • Wooden seats and tables inside a Cava. In the background there is a make line with digital menu boards.
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    Courtesy of Cava
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    Cava’s winning comp sales streak continued in Q3

    Cava is the clear leader of the Mediterranean fast casual segment, and has had one of the strongest 2024s of any major brand.

    By Nov. 13, 2024
  • An image of a burger and french fries from McDonald's
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    Michael M. Santiago via Getty Images
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    Deep Dive

    What restaurants, suppliers can learn from McDonald’s E.coli outbreak

    The fast food giant’s initial response to the outbreak was quick, but guest sentiment suffered from a lack of direct consumer messaging.

    By , Sarah Zimmerman • Nov. 12, 2024
  • Pedestrians walk by a KFC and a Taco Bell restaurant on July 2, 2014 in San Rafael, California.
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    Justin Sullivan via Getty Images
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    Taco Bell is a winner and KFC a loser in Yum Brands’ Q3

    KFC’s value meal did not turn its same-store sales declines around, but Taco Bell’s mix of menu innovation and value messaging drove growth for the company.

    By Nov. 5, 2024
  • Various people with a drink and sweeteners
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    Permission granted by Smucker's
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    Sponsored by Smucker's

    Do your beverage offerings welcome all tastes?

    Learn more about what your ideal Sweeteners offering looks like!

    Nov. 4, 2024
  • An image of a white building with yellow signage that says McDonald's
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    Mario Tama via Getty Images
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    McDonald’s E. coli outbreak now tied to 90 illnesses

    The CDC said Wednesday that it’s likely that slivered onions from Taylor Farms used on Quarter Pounders caused the outbreak.

    By Oct. 31, 2024
  • A Starbucks worker holds a beverage.
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    Courtesy of Starbucks
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    Starbucks to eliminate non-dairy milk upcharge, hold prices steady

    The coffee giant will move towards greater price transparency on customized drinks while cutting back on ineffective discounts, CEO Brian Niccol said.

    By Oct. 31, 2024
  • Three versions of Subway's value meal, each consisting of a six-inch sub, small drink and sides.
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    Courtesy of Subway
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    Subway adds $6.99 meal deal through year’s end

    The monthslong discount signals a shift towards greater value emphasis for the chain, which has stayed largely aloof from 2024’s QSR price wars.

    By Oct. 29, 2024
  • An image of a McDonald's Quarter Pounder, fries and a coke.
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    Michael M. Santiago via Getty Images
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    McDonald’s E. coli outbreak has sickened 75 people

    An additional 26 individuals said they fell ill after eating at the fast food chain, according to a Friday update from the CDC.

    By Oct. 25, 2024
  • A Chick-fil-A restaurant is seen on July 05, 2022 in Houston, Texas.
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    Brandon Bell via Getty Images
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    Chick-fil-A is tops for reputation, new report shows

    However, customers were increasingly upset over the chain’s rising prices — a sentiment shared across fast food customers, according to Chatmeter data.

    By Oct. 22, 2024
  • An image of a Jollibee double drive-thru in Orlando.
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    Courtesy of Jollibee
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    Jollibee launches first loyalty program

    Members will gain access to exclusive deals and product news as well as give feedback on new menu items.

    By Oct. 22, 2024
  • New York City waiter prepares dining room
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    Spencer Platt via Getty Images
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    Amex Q3 restaurant spending growth edges down

    The card issuer has recently focused on courting cardholders hungry for restaurant services, but last week reported spending growth in that category had waned.

    By Lynne Marek • Oct. 21, 2024
  • A person in a PSL hat sits at a table pouring something into a glass.
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    Courtesy of Starbucks
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    Looking to replace pumpkin spice? Stop looking.

    One day there may be another innovative product that hits the cultural zeitgeist, but even then experts say the fall favorite is here to stay.

    By Cara Salpini • Oct. 14, 2024
  • Am image of a sign on a window that says "Meal Deal" and shows a chicken sandwich and burger with nuggest, fries and a Coca-Cola.
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    Mario Tama via Getty Images
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    Did McDonald’s $5 Value Meal bring customers back? Here’s what the data shows.

    Traffic rose in the days following the promotion launch, but customers still view pricing negatively at McDonald’s.

    By Oct. 8, 2024
  • A worker takes orders from customers in the drive-thru lane at a Chick-fil-A restaurant.
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    Scott Olson via Getty Images
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    Study: Chick-fil-A leads in drive-thru satisfaction, Taco Bell in speed

    Intouch Insight’s drive-thru study found across-the-board improvements in chains’ speed. The firm added Raising Cane’s to its ranking for the first time.

    By Oct. 7, 2024