Marketing: Page 12

  • Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
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    Courtesy of Taco Bell
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    Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

    The chain will promote the spicy menu with a pre-recorded advice "Hot Line" featuring a celeb who made "that's hot" her catchphrase in the 2000s.

    By Chris Kelly • Updated June 27, 2023
  • Pizza Hut heads underground for "Teenage Mutant Ninja Turtles" movie tie-up
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    Courtesy of Pizza Hut
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    Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

    Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.

    By Chris Kelly • June 21, 2023
  • Lisa Loeb remade "Stay (I Missed You)" as part of campaign around Old Bay Goldfish
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    Courtesy of Campbell Soup Company
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    Why brands like Wendy’s are remixing old songs into new jingles

    Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.

    By Chris Kelly • June 21, 2023
  • A picture of Tania Davila, Dutch Bros CMO
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    Courtesy of Dutch Bros
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    Dutch Bros hires CKE exec as CMO

    Tana Davila will oversee brand and product marketing, creative and the company’s rewards program in her new role.

    By • June 20, 2023
  • Some rainbow colored Starbucks cups.
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    Courtesy of Starbucks
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    Starbucks unionization efforts

    Some Starbucks cafes have removed Pride decor. Corporate says it hasn’t banned the practice.

    Confusion over Pride decoration policy has sparked tension between Starbucks and its union, as major brands like Target and Anheuser-Busch InBev face threats for their pro-LGBTQ marketing.

    By • June 16, 2023
  • MOD Pizza
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    Permission granted by MOD Pizza
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    Mod Pizza lowers rewards threshold, adds redemption tiers

    Mod’s change bucks industry trends, as many brands are raising the cost to redeem core menu items or are otherwise reducing rewards discounts.

    By • June 15, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s brings back Grimace for birthday party nostalgia

    The chain says it's meeting fans at the "intersection of nostalgia and culture" with a Grimace-themed purple shake, an 8-bit video game and a new ad. 

    By Chris Kelly • June 7, 2023
  • Chick-fil-A
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    Retrieved from Chick-fil-A on May 07, 2020
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    Chick-fil-A boosts order personalization on app

    App users can add ingredients to menu items via a tap-to-add or tap-to-subtract feature starting June 12, and some tweaks will cost extra. 

    By • June 6, 2023
  • T-Pain stands in front of a Wendy's
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    Courtesy of Wendy's
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    Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

    In yet another cultural play, the fast food chain becomes the latest to collaborate with a musician to turn a fan-favorite song into a brand-ready jingle.

    By Chris Kelly • June 1, 2023
  • A hand holding a phone with an image promoting Panda Express' new rewards program.
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    Courtesy of Panda Express
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    Panda Express launches loyalty program nationwide

    The chain’s rewards scheme offers consumers 10 points for every dollar spent, with redemption possible after consumers accrue 200 points.

    By • May 30, 2023
  • Two business owners standing in front of their restaurant named Gadzooks on a sunny day.
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    Permission granted by Square
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    Sponsored by Square

    How this growing QSR uses tech to handle restaurant craziness

    Learn how a restaurant chain owner uses Square technology to keep his orders flowing.

    May 30, 2023
  • An image of customers sitting inside a restaurant.
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    Permission granted by TaKorean
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    How restaurants can get a slice of Gen Z’s $360B spending power

    This generation's prioritization of time, social media and altruism — combined with a comparative mistrust of tech — sets it apart from millennials and Gen X.

    By • May 25, 2023
  • A branded image for BentoBox.
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    Courtesy of BentoBox
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    BentoBox: Reservation platforms are least popular tool for restaurant search

    Most diners rely on recommendations from friends and family, or on social media posts, when weighing new restaurants to try, per a survey. 

    By • May 25, 2023
  • A muscular video game avatar with a red boxing glove and blue vest stands next to a red chili.
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    Courtesy of Chipotle
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    Chipotle gears up for a fight with Street Fighter 6 activation

    The fast casual giant is rewarding consumers who make digital orders with in-game currency and trading free food for viewing time on Twitch.

    By Sara Karlovitch • May 25, 2023
  • A hand holds a phone with an image of On the Border's loyalty rewards program on the screen. Behind is a large bowl of queso.
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    Courtesy of On the Border
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    On the Border shifts toward tiered loyalty

    The chain joins the likes of El Pollo Loco and Sweetgreen, which now offer different rewards levels, as pressure on brands to differentiate offerings grows.

    By • May 24, 2023
  • A customer scans his palm with an Amazon One device at a Panera cafe.
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    Courtesy of Panera
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    NFTs, personalization and biometric pay are shaping restaurant loyalty

    At the National Restaurant Association Show, experts and operators discussed how restaurants are innovating their rewards to stay competitive as inflation erodes diner spend. 

    By • May 22, 2023
  • An image of a menu board inside Fat Brand's first tri-branded location
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    Permission granted by Fat Brands
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    Fat Brands promotes QSR divison president to CMO

    Fat Brands’ leadership changes continue with the appointment of Jenn Johnston as CMO and the hire of two brand presidents to fill her duties at several brands. 

    By • May 18, 2023
  • A photograph of Nathan Louer, chief brand officer at Jamba.
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    Permission granted by Focus Brands
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    Focus Brands hires Jimmy John’s vet as Jamba chief brand officer

    Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position. 

    By • May 17, 2023
  • An envelope and document related to Taco Bell's petition to eliminate trademarks over Taco Tuesday sit on a desk next to a purple pencil and pen.
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    Permission granted by Taco Bell Corp.
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    Taco Bell seeks to liberate ‘Taco Tuesday,’ a phrase trademarked by rivals

    Petitions filed with the U.S. Patent and Trademark Office are complemented by an online petition for consumers to sign.

    By Peter Adams • May 16, 2023
  • A promotional image for TGI Friday's loyalty revamp.
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    Courtesy of TGI Fridays
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    TGI Fridays raises cost of most loyalty perks

    The changes did not impact the points accumulation scheme, which remains one rewards point per one dollar spent.

    By • May 11, 2023
  • An image of a black building with windows and The Cheesecake Factory signage.
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    Maddie Meyer via Getty Images
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    Cheesecake Factory rolls out rewards program

    Following two successful pilots in Houston and Chicago last year, the company is offering a “surprise and delight” loyalty platform that gives guests access to benefits like reservations.

    By • Updated June 1, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
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    Permission granted by Dunkin'
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    Q&A

    Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

    Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

    By Peter Adams • May 10, 2023
  • An image of a Cava with a mobile order pickup
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    Julie Littman/Restaurant Dive
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    Cava hires El Pollo Loco vet as chief experience officer

    Andrew Rebhun, who led El Pollo Loco’s digital transformation, will be responsible for Cava’s digital, marketing, creative and communications teams.

    By • May 8, 2023
  • An image of a Sweetgreen restaurant with a drive-thru
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    Courtesy of Sweetgreen
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    Sweetgreen CMO poached by delivery startup Wonder

    Daniel Shlossman is leaving Sweetgreen after five years to head Wonder’s marketing efforts as it winds down its delivery van operations.

    By , • May 5, 2023
  • A photograph of a standalone Chipotle around dusk.
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    Courtesy of Chipotle
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    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second-highest digital sales day of all time and its highest one-day volume on social media.

    By Jessica Deyo • May 4, 2023