Marketing: Page 6
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Subway will bring footlong cookie to permanent menu
When the sandwich chain debuted the oblong dessert at a Miami “Cookieway” pop-up last year, supply ran out in less than two hours.
By Aneurin Canham-Clyne • Nov. 29, 2023 -
Sponsored by EverPass Media
Don’t miss out! Bring two exclusive NFL games and more premium content to your guests with EverPass Media
Learn how your business can stream exclusive NFL games, Big Ten basketball and more through Peacock Sports Pass via EverPass Media.
Nov. 27, 2023 -
Are celebrity-backed virtual brands worth the risks?
A string of messy and high-profile lawsuits over MrBeast Burger have put the category’s challenges under a spotlight, but experts say there may be opportunity in an omnichannel second act for virtual brands.
By Aneurin Canham-Clyne • Nov. 20, 2023 -
Checkers and Rally’s names CFO, CMO
Michael Blair, previously at Miller’s Ale House, joins the chain as CFO, while Scott Johnson, previously at Jollibee, takes the CMO role.
By Aneurin Canham-Clyne • Nov. 17, 2023 -
Column
Campaign Trail: Postmates animates food-fueled fever dreams
Created by Mother in LA, “This Is Your Brain on Food” uses different illustrators to visualize the emotions created by BBQ, boba tea and beyond.
By Chris Kelly • Nov. 16, 2023 -
Chili’s remixes Baby Back Ribs jingle with Boyz II Men
The nostalgia-led play leans into a misconception that the group was behind the tune when it first blew up in the ‘90s.
By Peter Adams • Nov. 14, 2023 -
Pieology bolsters rewards program with daily perks
New and existing rewards members will receive a free item with the purchase of a pizza through the end of the year at the fast casual chain.
By Julie Littman • Nov. 9, 2023 -
Chuck E. Cheese hires chief insights and marketing officer
Mark Kupferman, who worked at Ruth’s Chris Steak House, brings over 25 years of marketing experience to his position at the eatertainment chain.
By Julie Littman • Nov. 7, 2023 -
Wendy’s breakfast discounts, late-night traffic buoy sales
The chain has maintained strong profitability on morning daypart promotions, said CFO Gunther Plosch, and late-night sales have increased by double digits year over year.
By Aneurin Canham-Clyne • Nov. 2, 2023 -
Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards
A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.
By Peter Adams • Oct. 31, 2023 -
Sponsored by Mobivity
4 ways restaurant marketers can improve results through mobile games
Innovative restaurant brands are harnessing mobile games’ skyrocketing popularity to uncover new diners and address two big challenges — data privacy concerns and mounting economic pressures.
Oct. 30, 2023 -
Marco’s Pizza adds Pizzolis to check handheld pizzas at rival chains
The menu item, described as a cross between pizza and a stromboli, comes as Marco’s aims to unseat Papa Johns as the nation’s fourth largest pizza brand.
By Aneurin Canham-Clyne • Oct. 25, 2023 -
Playa Bowls hires Focus Brands vet as CMO
Nicolle DuBose, who has over 20 years of marketing experience at food and beverage brands, joins the health food chain as it surpasses 200 units.
By Julie Littman • Oct. 23, 2023 -
What Taco Bell and DoorDash learned about loyalty through collaboration
Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.
By Chris Kelly • Oct. 20, 2023 -
TGI Fridays’ new events service could yield $5M in additional Q4 revenue
The chain said this move is part of its strategy to become an experiential hospitality and entertainment destination.
By Aneurin Canham-Clyne • Oct. 19, 2023 -
Why Inspire Brands puts identity at the center of its marketing
At Advertising Week, Chief Media Officer Travis Freeman explained how uniting data across its brands helps the marketer reach “promiscuous” consumers.
By Chris Kelly • Oct. 19, 2023 -
Square adds generative AI tools for restaurants
The point-of-sales provider's latest features include menu and website copy generators, which are designed to automate operations and increase efficiency.
By Aneurin Canham-Clyne • Oct. 18, 2023 -
Pizza Hut is keeping thousands of restaurants open until midnight
The pizza giant is hoping to capture sales to younger customers through its late-night delivery and carryout offerings across much of its U.S. system.
By Aneurin Canham-Clyne • Updated Oct. 20, 2023 -
What Wendy’s global CMO Carl Loredo learned from Taylor Swift
The executive explained how fandom, value and nostalgia come together for the QSR chain during an Advertising Week New York discussion.
By Chris Kelly • Oct. 18, 2023 -
Jack in the Box cooks up horror short for Halloween
Seeking to disrupt PG-rated QSR marketing and promote the return of Monster Tacos, the brand tapped Hollywood writers to pen “Feeding Time.”
By Chris Kelly • Oct. 17, 2023 -
Focus Brands hires 3 execs in focus on company-wide operations
The new hires, who have authority across all seven brands, will bolster the chain’s efforts to co-brand units and take advantage of purchasing power.
By Aneurin Canham-Clyne • Oct. 16, 2023 -
Sponsored by Mars Foodservices
How to create menus that attract Gen Z customers
What does Gen Z want? While there isn’t one answer, there are a few ways to entice this demographic.
Oct. 16, 2023 -
Taco Bell tests chicken nuggets in Minneapolis
The LTO pilot comes seven months after KFC, another restaurant chain owned by Yum Brands, debuted chicken nuggets as a permanent menu item.
By Aneurin Canham-Clyne • Oct. 13, 2023 -
McDonald’s US CMO on brand’s first-party data transformation
After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.
By Peter Adams • Oct. 11, 2023 -
How pumpkin spice became the unshakeable king of coffee LTOs
Developing the autumnal flavor for cold drinks, which are surging in popularity, is a technical feat. But recent innovations may secure the flavor’s dominance for years to come, experts say.
By Aneurin Canham-Clyne • Oct. 10, 2023