Marketing: Page 5
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Courtesy of Pizza Hut
Pizza Hut hits drive-thrus to get consumers to ‘cheat’ on their burgers
The chain’s delivery drivers will appear at competitor drive-thrus with a QR code on their back windows to offer the new Cheeseburger Melt.
By Aaron Baar • May 16, 2024 -
Permission granted by Long John Silver's
Long John Silver’s rolls out rewards program
Seacret Society members earn four coins for every dollar spent online that can be redeemed later for items like Hushpuppies and Grilled or Variety Platters.
By Julie Littman • May 15, 2024 -
Permission granted by Uber
Uber adds student discount, restaurant lists in latest product rollout
As part of Uber’s Go-Get 2024 event, the company said it will soon allow Uber Eats users to curate and share lists of their favorite restaurants from the app.
By Julie Littman • May 15, 2024 -
Justin Sullivan via Getty Images
Wendy’s credits loyalty program, mobile app investments for customer growth
“The experience we deliver to our customers is the most impactful driver of our business,” CEO Kirk Tanner said.
By Bryan Wassel • May 7, 2024 -
Brandon Bell via Getty Images
McDonald’s credits speed, personalization for high satisfaction
The fast food chain is attracting consumers with customized messaging and cementing their loyalty with swift and consistent service.
By Bryan Wassel • May 2, 2024 -
John Hazard and Lisa Burdige
How McDonald’s and Burger King diverge on value-driven messaging
Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing.
By Chris Kelly • May 1, 2024 -
Courtesy of Domino's
Domino’s Q1 US sales driven by loyalty, promotions
Domestic comps rose 5.6%, the highest increase since 2021, due to rewards member growth, successful marketing campaigns and improved operations.
By Julie Littman • April 29, 2024 -
Courtesy of Virtual Dining Concepts
IHOP adds 2 new Virtual Dining Concept brands, expands another
IHOP is focusing on virtual brands as a solution to traffic problems in non-peak dayparts and thinks two sports-themed brands could lift sales.
By Aneurin Canham-Clyne • April 25, 2024 -
Courtesy of Fuzzy's Taco Shop
Fuzzy’s Taco Shop taps Applebee’s vet as CMO
In his new role, Patrick Kirk will oversee all aspects of marketing, including advertising, digital marketing and culinary and beverage innovation.
By Julie Littman • April 23, 2024 -
Permission granted by MOD Pizza
Mod Pizza hires Raising Cane’s exec as CMO
Jennifer Anderson brings nearly two decades of marketing and culinary experience to her new position, where she will oversee digital marketing, menu development and consumer insights and engagement.
By Julie Littman • April 17, 2024 -
Courtesy of Krispy Kreme
Krispy Kreme switching to points-based loyalty scheme
Loyalty members will earn 10 points for every dollar spent starting April 23 as the chain shifts away from a consistent 8.3% discount rate on rewards.
By Aneurin Canham-Clyne • April 17, 2024 -
Courtesy of Team Whistle
Applebee’s taps NFL star as undercover server to promote new burger
To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.
By Jessica Deyo • April 15, 2024 -
Permission granted by Wow Bao
Wow Bao links restaurant rewards to Roblox in platform-first integration
Metaverse hype may have dissipated, but brands remain interested in leveraging games like Roblox to connect with Gen Z and Gen Alpha.
By Peter Adams • April 11, 2024 -
Patpitchaya via Getty Images
Dynamic pricing firm Juicer snags $5.3M in funding
Restaurant pricing tools may help operators boost sales in lagging dayparts, but consumer sensitivity about these applications is still powerful.
By Aneurin Canham-Clyne • April 10, 2024 -
Courtesy of KFC
KFC adds $4.99 meal deal through year’s end
As restaurants across the board face dwindling traffic, the chicken chain is leaning on aggressive discounting to draw customers.
By Aneurin Canham-Clyne • April 8, 2024 -
Courtesy of Tekken 8
Chipotle levels up gaming efforts with Tekken 8 in-game perks, menu item
As an official partner of the fighting game, Chipotle will also make Tekken 8 the title game for the return of its Challenger Series esports competition.
By Jessica Deyo • April 8, 2024 -
Courtesy of Chipotle
Chipotle dishes out $1M in free burritos with Burrito Vault mobile game
Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code.
By Aaron Baar • April 4, 2024 -
Courtesy of Papa Johns
Q&AHow Papa Johns’ new brand platform connects pizza to marketing transformation
CMO Mark Shambura delves into the “Better Get You Some” campaign, the evolution of the chief marketer role and the chain’s commitment to DEI.
By Chris Kelly • April 2, 2024 -
Brandon Bell via Getty Images
McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module
By analyzing the role and effectiveness of cultural factors in content, this solution can help advertisers deliver more impactful and inclusive ads.
By Jessica Deyo • March 27, 2024 -
Thai Phi Le/Restaurant Dive
OpinionDynamic offers done right: Why Wendy’s was on the right track
Unlike surge pricing, dynamic pricing can enhance brand loyalty and foster a sense of community engagement beyond traditional marketing methods, writes Catherine Tabor, founder and CEO of Sparkfly.
By Catherine Tabor • March 20, 2024 -
Courtesy of Starbucks, Joshua Trujillo
Starbucks adds regional CEOs, eliminates CMO post
The chain added CEOs for its North America and international divisions to give those regions more autonomy as it pursues its ambitious reinvention plan.
By Aneurin Canham-Clyne • March 19, 2024 -
Courtesy of Starbucks
Starbucks shutters NFT beta test
On March 31, Starbucks Odyssey Beta — a major restaurant effort to capitalize on Web3 hype — will end 18 months after it was announced.
By Aneurin Canham-Clyne • March 18, 2024 -
Permission granted by Noodles & Company
Noodles & Company names Drew Madsen CEO, preps for menu overhaul
After three quarters of sliding sales, Madsen will oversee menu changes and digital strategies to woo lapsed and new customers after a tough year.
By Aneurin Canham-Clyne • March 8, 2024 -
Courtesy of Starbucks
Starbucks debuts 2 iced lavender drinks for spring
The matcha and latte LTOs aren’t part of the new beverage platforms announced earlier this year, but capitalize on growing sales of cold beverages and tea-based lattes.
By Aneurin Canham-Clyne • March 7, 2024 -
Permission granted by Tri Star Energy
Twice Daily expands made-to-order menu
The retailer has added wraps to its custom foodservice program, which expanded to all 200-plus locations last year.
By Brett Dworski • March 5, 2024
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