Marketing: Page 25
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Buffalo Wild Wings
Buffalo Wild Wings CMO who led creative revival departs after less than 2 years
Seth Freeman spearheaded innovative creative concepts, including rebranding Bone Thugs-N-Harmony, that supported a turnaround for the brand.
By Peter Adams • June 17, 2020 -
Coronavirus stalls 2020 breakfast wars
With fewer commuters and rising unemployment, the pandemic hit the morning daypart hard and halted growth plans at McDonald's, Taco Bell and Wendy's.
By Julie Littman • June 17, 2020 -
Subway franchisees file FTC complaints over Footlong promotion
The sandwich chain brought back its $5 Footlong promotion on Tuesday despite ongoing pushback from franchisees claiming the offer is unprofitable.
By Alicia Kelso • June 17, 2020 -
Courtesy of Burger King
Burger King serves up 100K breakfast sandwiches to 'night owls'
The chain is rolling out the plant-based Impossible Croissan-wich and aims to drive foot traffic to restaurants by not offering the giveaway for delivery orders.
By Robert Williams • June 16, 2020 -
McDonald's names global CMO after 11-month vacancy
Alistair Macrow, a 15-year veteran of the chain, will work to accelerate its pandemic recovery and build customer trust as dining areas begin to reopen.
By Dianna Christie • June 10, 2020 -
Thai Phi Le
Dunkin' flexes advertising muscle in 1st national recruitment campaign
The chain is promoting 25,000 job openings through TV spots, digital assets, social, radio, OOH and in-store signage as the economy is hit with pandemic-related unemployment.
By Dianna Christie • June 9, 2020 -
Retrieved from McDonald's on June 04, 2020
McDonald's names victims of police brutality, racist violence in new ad
The chain shows solidarity with Black Lives Matters in the clip and pledges to donate to the National Urban League and the NAACP.
By Dianna Christie • June 4, 2020 -
Julie Littman/Restaurant Dive
Recipe for a successful restaurant reopening: transparent marketing
Restaurants that clearly detail their new operations and procedures during the coronavirus pandemic on social media or online will win out among customers.
By Julie Littman • June 1, 2020 -
Courtesy of DoorDash
DoorDash immerses Snapchat users in AR restaurants
Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.
By Robert Williams • June 1, 2020 -
Courtesy of Popeyes
Popeyes refreshes brand identity, pilots store redesign
Restaurant Brands International is doubling down on the chain's growth over the past year and is expanding around the globe with a new look.
By Dianna Christie • June 1, 2020 -
Courtesy of Dunkin'
Dunkin' declares support for The Donut Party in nod to election year
A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.
By Dianna Christie • Updated June 3, 2020 -
Permission granted by PepsiCo
Q&APepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic
Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News."
By Peter Adams • May 26, 2020 -
John Hazard and Lisa Burdige
Deep DiveWhy QSRs must move past competitive sparring in the COVID-19 era
After years of hijacking each other's campaigns and snarky social media posts, marketers in the category will need to find new tones and tactics as coronavirus upends their business model.
By Chris Kelly • May 22, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle's TikTok campaign shows off new app features
The chain unveiled a series of "TikTok Hack Menu" videos to show how people can create personalized menu items in its own app.
By Robert Williams • May 20, 2020 -
Chick-Fil-A, Papa John's top ranking of app performance
The best-performing brands have apps that load on mobile devices quickly to keep customers engaged in a branded experience.
By Robert Williams • May 20, 2020 -
McDonald's will boost US marketing $100M as dining rooms reopen
It's unclear what future marketing promotions will look like, though the fast-food behemoth is likely to highlight safety precautions early on to address consumer concerns about eating in restaurants.
By Robert Williams • May 14, 2020 -
Shake Shack debuts social cooking series to build brand community during quarantine
Hosted by Culinary Director Mark Rosati and Executive Chef John Karangis, "Shake Shack at Your Shack" teaches viewers tips on how to make the chain's menu items at home.
By Robert Williams • May 13, 2020 -
Chili's plans YouTube dinner party with DoorDash
The food delivery app will livestream the event starring performer Chantel Jeffries and celebrity guests including Britney Spears while donating funds to Feeding America.
By Robert Williams • May 12, 2020 -
Popeyes recruits out-of-work musicians to re-record jingle for pandemic era
A campaign initially targeting New Orleans residents is expanding nationwide and will compensate artists selected via social media submissions.
By Peter Adams • May 6, 2020 -
Courtesy of KFC
KFC hosts virtual Mother's Day dinners on Facebook Messenger
The chain created a virtual Mother's Day experience to help people celebrate the occasion while the pandemic keeps them apart.
By Robert Williams • May 5, 2020 -
Courtesy of Taco Bell Corp.
Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus
One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment.
By Peter Adams • May 1, 2020 -
Courtesy of Starbucks
Starbucks to rev up marketing as US stores gradually reopen
The chain says it will keep spend within the 2020 advertising budget but squeeze those efforts into an accelerated schedule, as it uses a "monitor and adapt" strategy to reopen stores.
By Robert Williams • May 1, 2020 -
Retrieved from Chick-fil-A on May 01, 2020
Chick-fil-A will launch a meal kit nationwide next week
Two years after its initial meal kit test in Atlanta, the chain expects more than half of its system to offer the $14.99 heat-and-eat chicken parmesan meal.
By Emma Liem Beckett • May 1, 2020 -
Sonic Drive-In spurs 5x more app downloads with RCS pilot
The fast-food chain saw a customer registration rate that was three times higher for recipients using rich messaging than for more standard MMS.
By Robert Williams • April 27, 2020 -
Retrieved from Burger King on April 27, 2020
Burger King links TV ad with QR code to offer up free Whoppers
In a pair of offers, the QSR urges mobile users to scan a QR code that appears in TV ads and asks them to share screenshots of video calls with friends.
By Robert Williams • April 27, 2020
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