Marketing: Page 24
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Buffalo Wild Wings names Target brand manager as new marketing chief
Rita Patel steps into the role as the largest sports bar brand in the U.S. faces uncertainty around restaurant reopenings and the fall sports season.
By Peter Adams • Aug. 11, 2020 -
25% of diners place online orders multiple times a week, study shows
Twenty-seven percent of guests surveyed by Toast said they plan to order more takeout and 23% said they plan to order more delivery compared to before the novel coronavirus pandemic, suggesting online ordering demand will only grow.
By Alicia Kelso • Aug. 4, 2020 -
Courtesy of Chipotle
Chipotle debuts branded apparel dyed with recycled avocados
Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.
By Dianna Christie • Aug. 4, 2020 -
Courtesy of Domino's
Domino's promotes Art D'Elia to marketing chief
The move comes as the chain is reaping the benefits of a strong digital focus as stay-at-home orders prompt consumers to order in rather than dine out.
By Dianna Christie • Aug. 3, 2020 -
McDonald's boosts marketing budget by $200M to drive recovery
The increase comes after the company slashed marketing spend by 70% in Q2, giving it a "sizable marketing war chest" for the remainder of the year.
By Robert Williams • July 30, 2020 -
Courtesy of Popeyes
Popeyes urges fans to prank family members with autocorrect campaign
In a ploy to turn pizza lovers into fried chicken fans, the QSR is asking people to edit "pizza" into "Popeyes instead of pizza" using the autocorrect feature on smartphones.
By Robert Williams • July 28, 2020 -
Retrieved from Starbucks on July 22, 2020
Starbucks will add more ways to pay, earn rewards this fall
Loyalty members will no longer have to use the Starbucks card to collect rewards, and can instead opt for cash, credit/debit cards and mobile wallets.
By Alicia Kelso • July 22, 2020 -
Permission granted by Wendy's
Wendy's launches loyalty program as part of digital growth
The initiative, which will reward customers no matter how they order, is part of the chain's plans to make digital sales 10% of overall sales by 2024.
By Julie Littman • July 22, 2020 -
Courtesy of DoorDash
DoorDash launches 'Without Restaurants' campaign to help ailing eateries
As part of the #GotMyStartChallenge on social media, celebrities like comedian George Lopez explain how restaurants shaped their careers.
By Robert Williams • July 21, 2020 -
Thai Phi Le
Dunkin' commits to P&G cleaning products to lure customers back inside
Co-branded stickers will appear on front doors, drive-thrus and in restrooms of participating locations to indicate frequent cleaning with brands like Comet.
By Dianna Christie • July 17, 2020 -
Kura Sushi reports $9.2M net loss in Q3
The sushi chain was hit hard by the COVID-19 crisis, bypassing analysts' predictions of $6.5 million lost.
By Alicia Kelso • July 16, 2020 -
Doritos
Deep Dive9 campaigns that show how mobile marketers pivoted in the pandemic during H1
The year's best campaigns so far, including marketing by Chipotle and KFC, came in the wake of the pandemic's changes to the landscape as marketers rushed to meet consumers in digital channels.
By Chris Kelly , Chantal Tode , Peter Adams • July 16, 2020 -
Retrieved from Burger King on July 14, 2020
Burger King explains dangers of cow farts in video starring viral yodeling kid
An educational spot promotes new low-methane emission beef burgers from the chain that's steadily introduced more meatless options.
By Peter Adams • July 14, 2020 -
Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says
With high expectations for digital experiences, 82% of the cohort say they trust a company more if it uses images of real customers in its advertising.
By Robert Williams • July 13, 2020 -
Retrieved from Starbucks on June 03, 2020
Starbucks leads in forging emotional connections among fast food brands, study says
The impact of positive emotions on performance has been mixed during a crisis that's delivered an unprecedented hit to restaurants.
By Dianna Christie • July 10, 2020 -
Courtesy of Burger King Finland
Burger King Finland turns McDonald's into delivery hot spots
The conquesting campaign offered free delivery to people who ordered food near McDonald's locations.
By Robert Williams • July 6, 2020 -
Subway shifts $5 Footlong promotion to digital-only after slow traffic
The change comes just two weeks after the deal was introduced, adding more woes to this controversial menu item.
By Alicia Kelso • July 2, 2020 -
McDonald's puts reopening on hold for 3 weeks as COVID-19 spreads
Roughly 2,200 of the chain's U.S. locations are open for limited dine-in service, and the fast food giant said operators can continue to let diners eat inside if local municipalities allow it.
By Emma Liem Beckett • July 2, 2020 -
Courtesy of Taco Bell
Taco Bell to launch new loyalty program 5 years after first iteration
The promotion of Taco Bell Rewards, which rolls out later this month, crashed the company's site and app on Tuesday.
By Alicia Kelso • July 1, 2020 -
Courtesy of Papa John's
Papa John's promotes Shaq-inspired pizza on Snapchat amid same-store sales surge
The chain's marketing push around brand ambassador Shaquille O'Neal has gained steam, and may have contributed to its 28% same-store sales gain in Q2.
By Robert Williams • June 30, 2020 -
Burger King hires Ellie Doty as first-ever North American CMO
Formerly CMO of Chili's, her new job comes as the CMO role returns to prominence as brands look to navigate the next stage of the COVID-19 economy.
By Dianna Christie • June 29, 2020 -
Courtesy of Domino's
Domino's creates Rain Check Registry for couples whose weddings were cancelled
The pizza chain joins a growing list of brands reaching out to couples and their friends as they try to make the best of postponed celebrations.
By Dianna Christie • June 25, 2020 -
Julie Littman
Restaurant gift card sales grow nominally prior to COVID-19
New data from Paytronix shows a 10% increase in gift card sales from 2017 to 2018, but just a 1% uptick from 2018 to 2019.
By Alicia Kelso • June 23, 2020 -
Starbucks' stumble on Black Lives Matter shows rising stakes for brands in addressing race
Initially banning employees from wearing Black Lives Matter apparel, the chain quickly reversed its position — but the damage may already have been done.
By Peter Adams • June 22, 2020 -
Courtesy of Burger King
Burger King debuts 1st 'dance ordering' on TikTok
With the influencer-powered #WhopperDance challenge, the chain is offering $1 burgers to users who create music videos that include special moves.
By Robert Williams • June 19, 2020
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