Marketing: Page 22


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    Courtesy of Dunkin'
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    Dunkin' offers drive-thru weddings for Valentine's Day

    Interest remains strong in the romantic holiday but marketing must reflect how consumers plan to celebrate differently because of the ongoing pandemic. 

    By Robert Williams • Jan. 29, 2021
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    Courtesy of DoorDash
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    DoorDash rides with Daveed Diggs, 'Sesame Street' for first Super Bowl ad

    A reimagination of the "People in Your Neighborhood" song from the children's show highlights all the things that people can order via the app.

    By Robert Williams • Jan. 25, 2021
  • Chipotle's first-ever Super Bowl spot highlights support for local farmers
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    Courtesy of Chipotle
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    Chipotle's debut Super Bowl spot highlights support for local farmers

    The ad's themes reflect how Chipotle believes the coronavirus has changed consumer behavior, with a greater importance on community.

    By Robert Williams • Jan. 25, 2021
  • IHOP's new bowls and burritos
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    Courtesy of IHOP
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    IHOP adds burritos and bowls to meet off-premise demand

    The causal chain's off-premise comp sales increased 154% during Q3, and the new more portable items are meant to be ideal for takeout and delivery. 

    By Alicia Kelso • Jan. 20, 2021
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    Courtesy of Checkers & Rally's
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    Q&A

    Checkers & Rally's CMO on 'crunching' 2020 and being nimble in the new year

    QSR veteran Dwayne Chambers explained how an in-house marketing team and the restaurant's drive-thru concept helped the chain score a record year.

    By Chris Kelly • Jan. 14, 2021
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    Courtesy of White Castle
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    White Castle revamps Valentine's Day event with drive-in, carhop service

    Fans of the burger chain can book time for a socially distanced date through the OpenTable website or app.

    By Robert Williams • Jan. 13, 2021
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    Courtesy of Burger King
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    Burger King prioritizes digital with first rebrand in more than 20 years

    With its all-encompassing visual update, the QSR chain also seeks to demonstrate its improvements to food quality and sustainability.

    By Chris Kelly • Jan. 7, 2021
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    DoorDash
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    DoorDash drivers can now earn cash rewards

    The benefits are part of the company's $12 million Dasher Rewards Program, which was announced in November, that offers additional incentives to the most active couriers.

    By Alicia Kelso • Jan. 6, 2021
  • Two of McDonald's newest chicken sandwiches released in February 2020
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    Retrieved from McDonald's on January 05, 2021
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    McDonald's stirs up chicken sandwich wars with 3 new entries

    The sandwiches fulfill franchisees' demand for competitive new chicken offerings to better compete with Chick-fil-A, which the National Owners Association listed as a top priority in 2019. 

    By Jan. 5, 2021
  • Sonic Drive-In refreshes brand identity to focus on real families
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    Courtesy of Sonic Drive-In
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    How Sonic Drive-In swapped its iconic pitchmen for a 'pandemic-proof' campaign

    Chief marketing officer Lori Abou Habib explains how the QSR shifted its focus from its long-running "Two Guys" to real families — right before COVID-19 upended the year.

    By Chris Kelly • Dec. 23, 2020
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    Courtesy of Burger King
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    Burger King sends customers $1 via Venmo to push new value menu

    The $1 Your Way menu features a lineup of Burger King items all priced at $1, including the brand's take on the bacon cheeseburger and its Chicken Jr. sandwich.

    By Peter Adams • Dec. 22, 2020
  • Starbucks holiday
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    Permission granted by Starbucks
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    Starbucks suspends traffic-driving Happy Hours

    The coffee chain has canceled at least three events and plans to reassess the promotion's safety in January. Last December, Happy Hours drove 11% traffic increases. 

    By Alicia Kelso • Dec. 16, 2020
  • Grubhub offers free delivery in Chicago, NYC during winter

    Through mid-March, the aggregator will offer its Grubhub+ subscription program to customers for free. It will also include local partner restaurants in the program at no additional cost.

    By Dec. 16, 2020
  • An image of a smart phone with square app buttons that say Uber and Uber Eats
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    Courtesy of Uber Eats
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    Uber now lets businesses offer branded vouchers for rides, meals

    Companies can offer vouchers that show their logo, giving them a way to create branded experiences that serve as another touch point with customers.

    By Robert Williams • Dec. 15, 2020
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    Courtesy of Panera
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    Panera, Pepsi bite into virtual pizza party trend

    Starring comedian King Bach, the push spoofs pandemic-spurred trends like virtual parties and cocktail hours on videoconferencing services such as Zoom.

    By Robert Williams • Dec. 14, 2020
  • Wendy's teams with Uber Eats on customized menus for Twitch gamers
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    Courtesy of The Wendy's Company
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    Wendy's teams with Uber Eats on customized menus for Twitch gamers

    The burger chain's "Never Stop Gaming Menu" includes combinations of items selected by five of the platform's most popular streamers.

    By Robert Williams • Dec. 10, 2020
  • KFC's Lifetime Original Movie starring Mario Lopez retrieved by Marketing Dive on Dec. 7, 2020
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    Retrieved from KFC on December 07, 2020
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    KFC gets steamy with Lifetime movie starring Mario Lopez as Col. Sanders

    "A Recipe For Seduction" ties to a promotion with Uber Eats, as the marketer looks to link an ambitious original content play with commerce.

    By Peter Adams • Dec. 7, 2020
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    Courtesy of McDonald's
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    McDonald's gives away McRibs to fans who shave their beards

    The chain asks people to post photos of their clean-shaven faces to social media after observing No-Shave November to raise awareness about cancer.

    By Robert Williams • Dec. 1, 2020
  • White Castle promotes Thanksgiving stuffing recipe with Coolio
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    Courtesy of White Castle
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    How QSRs can pivot their marketing to join the holiday conversation

    Less travel and in-person shopping could mean fewer moments for fast food, but savvy restaurant brands still have opportunities to join in on the season.

    By Chris Kelly • Nov. 25, 2020
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    Courtesy of Dunkin'
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    Dunkin' pushes for TikTok followers with return of branded onesies

    After its recent holiday merch drop mostly sold out, the brand is promising to bring back last year's onesie if it reaches two million TikTok followers.

    By Robert Williams • Nov. 20, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle turns fans into 'royalty' with TikTok challenge

    The chain's latest campaign on the embattled video app gives users a chance to win $10,000 and turn their go-to orders into a temporary menu item.

    By Robert Williams • Nov. 18, 2020
  • Dickey's catered holiday box 2020
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    Retrieved from Dickey's Barbecue Pit on November 18, 2020
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    Over 30% of diners plan to cater a holiday meal, survey finds

    Fifty-three percent of consumers also plan to buy a restaurant holiday gift card this season, according to a Tripleseat survey.

    By Alicia Kelso • Nov. 18, 2020
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    Julie Littman
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    Consumers expected to spend 29% more on restaurant gift cards, study says

    Fifty-two percent of consumers plan to double their gift card purchases during the holidays, a trend that could help restaurants incentivize more diners to order out during the slow winter months.

    By Alicia Kelso • Nov. 10, 2020
  • Arby's unveils special menu item inspired by viral TikTok posts
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    Courtesy of Arby's
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    Arby's flips viral TikTok videos into special menu item

    Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.

    By Robert Williams • Nov. 9, 2020
  • Customer uses Starbucks mobile app in drive-thru
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    Courtesy of Starbucks
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    Starbucks brews buzz for mobile ordering in new holiday campaign

    With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as the pandemic dissuades people from lingering in coffee houses.

    By Robert Williams • Nov. 5, 2020