Marketing: Page 21
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Courtesy of KFC Canada
KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs
The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month.
By Peter Adams • April 16, 2021 -
Courtesy of Uber
Uber Eats is latest app to tap Stories trend
In early tests, 13% of users who clicked through a restaurant's Stories placed an order in the same session.
By Chris Kelly • April 16, 2021 -
Permission granted by Yelp
Yelp adds new search filters for Asian-owned businesses
Anti-Asian hate crimes rose in 2020, but support for these businesses is increasing, with searches rising 130% in February on Yelp's platform.
By Julie Littman • April 7, 2021 -
Courtesy of Pizza Hut
Pizza Hut CMO exits amid larger overhaul to marketing operations
The second retooling of marketing leadership in barely over a year speaks to potential COVID-19 pressures, but also comes as Yum Brands is ramping up digital transformation.
By Peter Adams • Updated April 13, 2021 -
Eóin Noonan/Sportsfile via Getty Images
Brand marketer Fernando Machado departs Burger King parent for Activision
Machado last year was promoted to global CMO at RBI after having the same role at Burger King, where he developed notable campaigns such as the Whopper Detour and Moldy Whopper.
By Robert Williams • April 5, 2021 -
Courtesy of White Castle
White Castle cooks up brunch recipes, branded merch for Easter
The burger chain is running an email promotion with food and fashion influencers to engage consumers.
By Robert Williams • April 1, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle gives away $100K in bitcoin for National Burrito Day
By asking people to register for a chance to win burritos or bitcoin, the restaurant can continue to build out its first-party data about consumers for future campaigns.
By Robert Williams • March 30, 2021 -
Courtesy of Taco Bell
Yum Brands acquires Tictuk to deepen commerce capabilities for social media, messaging
The owner of KFC and Taco Bell makes its second tech acquisition in a month as it looks to transform its business on a faster timetable.
By Peter Adams • March 24, 2021 -
Permission granted by Brinker International
Deep DiveFor restaurant chains, marketing virtual brands poses equal challenge and opportunity
Third-party apps, where most virtual brands live, offer marketers access to consumer data they don't otherwise have — an increasing priority as the data privacy landscape tightens.
By Chris Kelly • March 19, 2021 -
Retrieved from DoorDash on March 09, 2021
DoorDash delivers 'In the Zone' to boost women-owned restaurants
Looking to maintain its recent momentum as delivery services have grown, DoorDash and its Caviar unit have added in-app carousels of women-owned businesses in select markets to help customers find them.
By Robert Williams • March 9, 2021 -
Retrieved from Taco Bell on August 20, 2020
Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing
The owner of KFC and Taco Bell will combine Kvantum's machine learning tech with culture-based insights from Collider Lab, a consultancy it acquired in 2015.
By Peter Adams • March 2, 2021 -
Courtesy of El Pollo Loco
El Pollo Loco names Organic digital AOR as chain accelerates digital transformation
The partnership will support the brand's efforts to advance its social media engagement and e-commerce business after a period of rapid digital growth.
By Chris Kelly • Feb. 25, 2021 -
Retrieved from LinkedIn on February 11, 2021
Will Clubhouse be the next social media platform for marketers?
The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands to utilize.
By Chris Kelly • Feb. 18, 2021 -
Julie Littman/Industry Dive
Report: Loyalty customers spend more than twice as much on takeout meals
The spending disparity between loyalty members and non-members reflects why so many major brands, including Taco Bell, Wendy's and White Castle, have added or enhanced their loyalty programs during the pandemic.
By Alicia Kelso • Feb. 17, 2021 -
Courtesy of McDonald's
McDonald's escalates chicken sandwich wars with merch drop
A capsule collection for the new Crispy Chicken Sandwich includes a hoodie and a vinyl record with a track that will be in the chain's advertising.
By Robert Williams • Feb. 17, 2021 -
Courtesy of Jimmy John's
ColumnCampaign Trail: Jimmy John's bets on 'strong DNA' in rebrand designed for digital
To keep up with its "freaky fast" positioning, the sandwich chain needed to grow up without feeling old compared to its competitors.
By Natalie Black (Koltun) • Feb. 16, 2021 -
Rosie Bradbury/Industry Dive
Sweetgreen preps in-house agency with new exec
The fast-casual brand hired Thomas Wilder as its first executive creative director, overseeing advertising, packaging, online channels, store experiences and social media.
By Robert Williams • Feb. 16, 2021 -
Courtesy of Panda Express
Panda Express celebrates Lunar New Year with digital red envelopes
The QSR brand also partnered with influencer Joy Cho to create limited-edition kits to help families celebrate the holiday at home.
By Robert Williams • Feb. 12, 2021 -
Courtesy of Lowe's
Deep DiveBrands get back together with experiential marketing in time for Valentine's Day
Dunkin' and White Castle are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready?
By Aaron Baar • Feb. 11, 2021 -
Permission granted by Burger King
Burger King expands loyalty program nationwide
The chain expects to have more than two-thirds of its restaurants activated with loyalty capabilities this month and will soon launch a new Royal Perks deal.
By Emma Liem Beckett • Updated Sept. 2, 2021 -
Courtesy of Taco Bell
Taco Bell decries rivals' celeb menu stunts in 'Build Your Own Cravings' mobile push
Even as it teases fellow QSRs like McDonald's and Chipotle that have relied on celebrities, Taco Bell's latest effort also features influencers.
By Chris Kelly • Feb. 8, 2021 -
Courtesy of McDonald's
McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences
A livestreamed concert available only in the chain's app, an IGTV mini-series and red envelope gift cards are arriving to celebrate the holiday.
By Robert Williams • Feb. 5, 2021 -
Courtesy of Uber
Uber Eats earmarks $20M in expansion of independent restaurant support
Uber's Eat Local commits $4.5 million for microgrants to support restaurant partners, as well as waives and reduces certain fees through June 30.
By Alicia Kelso • Feb. 4, 2021 -
McDonald's takes its loyalty program national
MyMcDonald's Rewards, which was tested across 900 restaurants, will be available at participating locations across the U.S. beginning July 8.
By Emma Liem Beckett • Updated June 22, 2021 -
Courtesy of Uber Eats
Uber Eats delivers support to restaurants, comedy to Super Bowl in 'Wayne's World' tie-up
As competition heats up with DoorDash, Uber Eats announced its Super Bowl ad debut and is urging people to support local restaurants by waiving fees Feb. 3-7.
By Robert Williams • Feb. 3, 2021
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