Menu Development: Page 18

  • IHOP loyalty program
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    Courtesy of IHOP
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    IHOP opens International Bank of Pancakes with sunny influencer push

    The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.

    By Peter Adams • April 11, 2022
  • McDonald's McPlant
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    Courtesy of McDonald's
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    BTIG: Nationwide McPlant rollout highly unlikely this year

    A recent check-in with franchisees revealed sales of McDonald’s plant-based burger in its California and Texas test markets are coming in at or below low-end sales projections.

    By • Updated June 16, 2022
  • An image of several people eating hamburgers and french fries from a generic fast food restaurant. Explore the Trendline➔
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    Diamond Dogs via Getty Images
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    Trendline

    Loyalty & Rewards Strategy

    Capturing — and keeping — loyal customers is more crucial than ever as diner price sensitivity puts pressure on restaurants.

    By Restaurant Dive staff
  • Chipotle plant-based chorizo
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    Courtesy of Chipotle
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    Chipotle’s menu prices are about 10% higher than last year, and still climbing

    The menu price hikes contributed to strong quarterly sales, with same-store sales rising 15% over Q4 2020 and total sales hitting $2 billion, exceeding analyst predictions.

    By • Feb. 9, 2022
  • Taco Bell exterior
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    Courtesy of Taco Bell
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    Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad

    The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.

    By Natalie Black (Koltun) • Jan. 20, 2022
  • Chipotle plant-based chorizo
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    Courtesy of Chipotle
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    Chipotle, KFC and Donatos ring in 2022 with plant-based launches

    Two out of the three products are only limited-time offerings, but come as the plant-based meat market is expected to grow more than 20% per year through 2028. 

    By Alicia Kelso • Jan. 6, 2022
  • McDonald's McPlant
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    Courtesy of McDonald's
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    McDonald’s expands test of McPlant burger to 600 units

    Following strong performances at eight testing locations, McDonald's is expanding its plant-based offerings in California and Texas.

    By Alicia Kelso • Updated Jan. 20, 2022
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    Courtesy of Restaurant Brands International
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    Burger King to simplify menu to boost drive-thru times

    The chain is planning to remove complicated sandwich builds and improve menu design to help customers make quicker decisions at the drive-thru.

    By • Dec. 2, 2021