Menu Development

  • Three fast food beverages stand in line.
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    Aneurin Canham-Clyne/Restaurant Dive
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    How diversifying drinks can create new restaurant dayparts

    Consumer interest in value, healthier options and novelty is driving demand for higher margin beverages and new occasions.

    By • July 21, 2025
  • Caribou Coffee's lemonade refreshers with fruit inclusions.
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    Courtesy of caribou coffee
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    Caribou adds Lemonade Refreshers to permanent menu

    The coffee chain is expanding its lineup of cold, non-coffee beverages as the refresher category takes off across brands.

    By • July 17, 2025
  • A photograph of chefs in a kitchen. Explore the Trendline➔
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    sam edwards via Getty Images
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    Trendline

    Menu development

    Restaurants big and small are experimenting with their menus to align with the preferences of on-the-go diners and mitigate the impact of rising food costs, supply chain disruption and shrinking consumer discretionary funds. 

    By Restaurant Dive staff
  • Several Taco Bell menu items.
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    Courtesy of Taco Bell
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    Taco Bell tests value menu in Indianapolis

    The brand will watch how consumers respond to a limited-time slate of $3 and under items before deciding whether to take them national.

    By • July 17, 2025
  • A photograph of a digital menu board at McDonald's with various meal options.
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    Julie Littman/Restaurant Dive
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    McDonald’s Snack Wrap launch leads to double-digit traffic jump

    Placer.ai data revealed a 22.3% uptick in visit rates compared to the year-to-date average on July 11, the day after the Snack Wrap’s return.

    By • July 16, 2025
  • A photo of a neon sign outside at night. The sign says 7-Eleven.
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    Courtesy of 7-Eleven
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    7-Eleven facing shrinking foot traffic

    Store visits have been declining for several quarters, but Seven & i is banking on more QSRs on-site to help turn things around.

    By Jessica Loder • July 16, 2025
  • A collage of fake instagram posts and Starbucks drinks.
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    Courtesy of Starbucks
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    Starbucks makes secret menu hacks official

    The chain will offer a rotating selection of customized beverages, including ones designed by consumers, as it looks to deepen mobile engagement. 

    By • July 15, 2025
  • A cohort of sauces and a band of chicken dippers.
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    Courtesy of Popeyes
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    Popeyes unveils Signature Sauce, Chicken Dippers

    The sauce is served in rounded cups, rather than the chain’s standard rectangular containers, a move resembling Raising Cane’s and Dave’s Hot Chicken’s sauce strategy.

    By • July 14, 2025
  • A photograph of five fruit drinks within plastic cups.
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    Courtesy of Taco Cabana
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    Taco Cabana joins the refreshers trend with new drink lineup

    Cabana Refreshers will launch on July 23 starting as a limited-time offer, but could become a permanent beverage if proven popular.

    By • July 11, 2025
  • A photo of ice cream from Stewart's Shops in two cups on a table with some fall leaves.
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    Permission granted by Stewart's Shops
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    What restaurants can learn from c-store’s sweet treat offerings

    Owning their own baked goods or ice cream program gives retailers a world of innovation to play with, but comes with significant challenges, experts say.

    By Christine Blank • July 11, 2025
  • An iamge of three smothies and a phone for GLP-1 support from Smoothie King
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    Courtesy of Smoothie King
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    Smoothie King secures private equity investment

    Fresh funds from Main Post Partners could give the chain a leg up in its battle against Tropical Smoothie Cafe for segment leadership. 

    By • July 10, 2025
  • Two adults with two kids eats pizza at a restaurant.
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    monkeybusinessimages via Getty Images
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    Little bites, big ideas: Rethinking kids’ menus for today’s tiny diners

    Winning menus go beyond chicken fingers and hot dogs, chefs say, to offer customizable, healthy and globally inspired fare. 

    By Amanda Schuster • July 9, 2025
  • A photograph of a person wearing a white shirt and black pants and black apron. The person is wiping down a kitchen surface.
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    Ugur Karakoc via Getty Images
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    Opinion

    Why restaurants need a wake up call on food safety

    Food operators need to rise to the challenge of improving food safety and become leaders in public health, says Hal King, managing partner at Active Food Safety. 

    By Hal King • July 2, 2025
  • Two iced coffee drinks in glass jars with cream being poured into the one on the right and filtering through. The jars are on a silver tray with a white linen napkin, two straws, a spoon and a bowl.
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    viennetta via Getty Images
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    Beverage trends: The forces shaping the coffee sector in 2025

    Small coffee chains are looking to experiential coffee occasions to outcompete major chains, but they’re not abandoning menu innovation.

    By • July 1, 2025
  • An image of two chicken sliders with a handful of crinkle fries around them.
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    Courtesy of White Castle
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    White Castle updates core menu with Crispy Chicken Sliders

    The QSR added a new version of its Crispy Chicken Sliders to its menu — the first permanent addition since 2022 — that is cheaper than its predecessor.

    By • June 30, 2025
  • An image of four cocktails in the foreground of different colors and a blurred bar in the background.
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    KatieSik via Getty Images
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    How restaurants can build cocktail menus that shine this summer

    Flavorful, fun and eye-catching alcoholic drinks can help boost sales, but they need to be served quickly and reflect a brand ethos, experts say.

    By Danielle McLean • June 30, 2025
  • A beige building with a yellow "M" and white "McDonald's" sign.
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    Brandon Bell via Getty Images
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    McDonald’s adds Daily Double to menu

    The Golden Arches said the burger has performed well in several markets and will use it to anchor a pricier value meal option.

    By • June 27, 2025
  • An image of a dark pink drink in a cup with a giant W on it.
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    Permission granted by Whataburger
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    Whataburger adds premium drinks to beverage lineup

    Whatafreshers and lemonade are the latest additions to the chain’s growing drink menu, which includes hot and iced coffee and shakes.

    By • June 27, 2025
  • An image of various cold beverages from Taco Bell.
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    Courtesy of Taco Bell
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    Taco Bell doubles down on beverages

    The chain launched a new drinks lineup nationwide and plans to expand its Live Mas Café concept to 30 additional locations.

    By • June 26, 2025
  • An image of a white coffee cup on a table. The coffee cup hasa green logo for Starbucks.
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    Spencer Platt via Getty Images
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    Starbucks standardizes pricing for flavor customizations

    The changes, which include a flat 80-cent fee for any added sauces or syrups, are part of the chain’s work to improve customer experience. 

    By • June 26, 2025
  • An image of three Krispy Kreme doughnuts and six in a box.
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    Permission granted by McDonald's/Krispy Kreme
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    Krispy Kreme, McDonald’s end partnership

    Effective July 2, the two chains will stop selling doughnuts in McDonald’s restaurants, with Krispy Kreme citing profitability issues.

    By • June 24, 2025
  • A table with different chicken items from Taco Bell
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    Permission granted by Taco Bell
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    It’s the summer of chicken for QSRs

    Chains including Culver’s, McDonald’s and Taco Bell hope to attract customers with new poultry lineups this season.

    By • June 24, 2025
  • A grab-and-go section in a store.
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    Sam Silverstein/Restaurant Dive
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    Walmart is leveling up in foodservice. How can grocers compete?

    As the retailer adds hot bars, grab-and-go items and in-store QSRs, supermarkets can tap their workers and deep knowledge of their customer base as valuable differentiators, sources said.

    By Catherine Douglas Moran • June 18, 2025
  • An image of a breakfast sandwich, coffee and hashbrowns on a table
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    Permission granted by Portillo's
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    Portillo’s expands breakfast test

    The chain, which began testing the morning daypart in April, added five more restaurants and a new menu item to the Chicagoland pilot.

    By • June 17, 2025
  • A photograph of four salads on a checkered table.
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    Courtesy of Califorinia Pizza Kitchen
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    California Pizza Kitchen adds 3 salads to permanent menu

    The offerings come months after it partnered with Man Vs Fries to add a virtual menu.

    By • June 10, 2025
  • A photograph of three chicken sandwiches
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    Courtesy of Culver's
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    Culver’s revamps chicken sandwiches

    The chain will update three chicken sandwiches on June 16, just as rivals Popeyes and McDonald’s launch new items in the popular category.

    By • June 10, 2025