Marketing: Page 37
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DoorDash hits the airwaves with first national ad campaign
Through March 31, DoorDash ads will air on TV, digital and social channels featuring major partners like Wendy's, Chipotle and The Cheesecake Factory.
By Kristine Sherred • Jan. 14, 2019 -
Taco Bell's new billboard dispenses nacho cheese
Next week's activation in Toronto will promote the launch of the Nacho Cheese Naked Chicken Chalupa.
By Erica Sweeney • Jan. 11, 2019 -
McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports
The news follows last year's formation of the National Owners Association, which gives franchisees more of a voice in the chain's business decisions.
By Erica Sweeney • Jan. 11, 2019 -
Arby's sandwich-inspired subscription box sells out in under an hour
The first month's box is filled with a vintage Arby's sled tray, bacon scarf, winter beanie and a set of temporary tattoos.
By Erica Sweeney • Jan. 10, 2019 -
Resy gives diners 'backstage pass' to their favorite eateries
The reservation platform's new Off Menu Week program features select restaurants that will serve seasonal and experimental dishes.
By Kristine Sherred • Jan. 10, 2019 -
KFC brings back iconic '90s hairstyle to promote Famous Bowls meal
Fans can get a free "spherical dishware-inspired haircut" on Thursday in Brooklyn and share their new look on Twitter.
By Erica Sweeney • Jan. 8, 2019 -
Dunkin' makes name change official with new packaging, social vignettes
Social media content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a Dunkin' hairdo or creating a special handshake.
By Erica Sweeney • Jan. 4, 2019 -
Chipotle offers lifestyle bowls for mobile, online orders
The chain's latest menu additions cater to specific diets such as paleo, keto and Whole30.
By Julie Littman • Jan. 3, 2019 -
Opinion
Make using mobile location data your New Year's marketing resolution
Understanding customer behavior and where they go before and after a visit can better improve a restaurant's marketing, Cuebiq's Brad Piggott says.
By Brad Piggott • Jan. 2, 2019 -
Our 7 best stories of 2018
As we begin the new year, Restaurant Dive is taking a look back at our top stories since our launch on Oct. 1.
By Restaurant Dive staff • Dec. 21, 2018 -
Opinion
How to achieve true customer loyalty
John Larson & Co. senior partner John Larson says new loyalty programs like Chipotle's should do more for restaurants than just offer customers discounts.
By John Larson • Dec. 20, 2018 -
Chipotle kicks off college bowl season with two campaigns
The company will offer free delivery through Jan. 7 and will have its first float in the Tournament of Roses Parade.
By Alicia Kelso • Dec. 19, 2018 -
Popeyes' 'Emotional Support Chicken' aims to unruffle holiday travelers' feathers
To ease travel stress around the holidays, meals come in a chicken-shaped box at the Philadelphia International Airport.
By Erica Sweeney • Dec. 19, 2018 -
Buffalo Wild Wings' redesign delivers high-end sports bar experience
Inspire Brands takes the chain back to its roots with a stadium sports watching experience, an open-air bar and year-round patio, plus lounge areas replete with gaming systems.
By Kristine Sherred • Dec. 18, 2018 -
Taco Bell's new value menu forces competitors to keep pace
The Cravings Value Menu to launch Dec. 27 features food priced from $1 items to $5 boxes.
By Alicia Kelso • Dec. 17, 2018 -
Wendy's shares a syrupy holiday tale on Twitter
Illustrated "Twas the Night Before Maple Syrup Day" tweets encourage fans to sample the chain's new Maple Bacon Chicken Sandwich.
By Robert Williams • Dec. 17, 2018 -
KFC's scented firelog, Busch's sound button continue quirky-holiday-merchandise trend
KFC’s adds a chicken-scented firelog to its line of merchandise, which includes sunscreen and candles.
By Erica Sweeney • Dec. 13, 2018 -
Survey: Half of diners rely on friends, family — not Instagram — for recommendations
Only 7% of U.S. consumers have ordered a menu item because they saw an influencer share it on social media, according to a SevenRooms report.
By Julie Littman • Dec. 11, 2018 -
Papa John's debuts 'crusto-currency' reward program
The embattled pizza chain riffs on the crytocurrency craze with its improved Papa Rewards program.
By Erica Sweeney • Dec. 11, 2018 -
Burger King's app hit 1M downloads after trolling McDonald's
The "Whopper Detour" geolocation stunt propelled the app to the top of the App Store this week.
By Robert Williams • Dec. 7, 2018 -
CBD sports water on sale at two Denver chains
In what is likely a first for the restaurant industry, Illegal Burger and El Senor Sol will carry CBD-infused sports water EVERx in Denver.
By Kristine Sherred • Dec. 7, 2018 -
From free cheesecake to dollar drinks, casual dining shifts focus to millennials
The Cheesecake Factory gave away 40,000 free slices of cheesecake through DoorDash Wednesday, but it remains to be seen if the promotion will drive growth for the casual chain.
By Julie Littman • Dec. 6, 2018 -
Burger King trolls McDonald's with geolocation stunt
Customers near a McDonald's location can order a Burger King Whopper for a penny by downloading the revamped app.
By Robert Williams • Dec. 5, 2018 -
New executive hires prime Potbelly for a turnaround
Retail veteran and new CFO Thomas Fitzgerald and other key leaders could provide a boost for the company after it has struggled since its 2013 IPO.
By Alicia Kelso • Dec. 4, 2018 -
McDonald's honors 'hamburger menu' creator with Reddit takeover
Reddit users can unlock discounts through the burger chain's app or chat with Norm Cox during an "Ask Me Anything" session today.
By Robert Williams • Dec. 3, 2018