Marketing: Page 3

  • Two food delivery cars and their drivers parked outside of a suburban home
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    Permission granted by PepsiCo Beverages North America
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    Pepsi chases pizza deliveries in a sports car to push pairing power

    A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.

    By Sara Karlovitch • Sept. 13, 2024
  • An image of a cheeseburger, chicken sandwhich, chicken nuggest, fries and a drink on a blank background. The image includes "$5 Meal Deal" wording.
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    Courtesy of McDonald's
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    McDonald’s extends $5 meal deal in value push

    The Golden Arches is also adding other value promotions as it looks to bounce back from weak comparable sales in Q2 and better compete with rival offerings.

    By • Sept. 12, 2024
  • A smiling white man in a suit. He's wearing a jacket with peaked lapels and no tie, for what it's worth.
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    Permission granted by Starbucks
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    Starbucks CEO’s 4-part strategy hinges on coffeehouse roots

    In a letter to workers and consumers, Brian Niccol laid out a multipart strategy for revitalizing the chain’s core business in the U.S.

    By • Sept. 10, 2024
  • Chili's Big Smasher cheeseburger accompanied by sides of chips, fries and cola on a wooden dining table
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    Permission granted by Chili's Grill & Bar
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    Q&A

    Chili’s CMO on brand’s winning value message and evolving data strategy

    Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%. 

    By Peter Adams • Sept. 10, 2024
  • An image of a man standing in front of a gray background.
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    Courtesy of Chipotle
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    Deep Dive

    Brian Niccol was hired to transform Starbucks. Is that possible?

    Niccol must contend with the coffee chain’s growing brand identity and consumer perception problems, and balance its “third place” value proposition with efficient digital fulfillment.

    By • Sept. 9, 2024
  • NFL player Saquon Barkley serves food at an Applebee's
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    Courtesy of Applebee's
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    Q&A

    Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign

    The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and a content series starring league pros.

    By Chris Kelly • Sept. 6, 2024
  • Google's headquarters
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    Justin Sullivan via Getty Images
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    Yelp files antitrust lawsuit against Google

    Google’s massive search market share “starves” competitors of traffic and therefore revenue, the reviews platform alleged in a federal suit.

    By • Aug. 30, 2024
  • An image of a hand holding a smart phone with a KFC Rewards logo on the screen
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    Courtesy of KFC
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    KFC names US marketing, development chief to bolster turnaround efforts

    Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump.

    By Peter Adams • Aug. 29, 2024
  • Taco Bell UK Encore Hours
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    Courtesy of Taco Bell
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    How Taco Bell is exporting its musical bona fides to grow internationally

    International CMO Amy Durini explained how the chain is building its brand and why efforts to engage with consumers around culture aren't “plug and play.”

    By Chris Kelly • Aug. 29, 2024
  • Jason Kelce in a Buffalo Wild Wings ad
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    Retrieved from Buffalo Wild Wings on August 27, 2024
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    Buffalo Wild Wings brings Jason Kelce back to football in new ads

    The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent retirement and famous brother. 

    By Peter Adams • Aug. 28, 2024
  • An iced coffee, breakfast sandwich and hash browns beside purple text reading $6 meal deal
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    Courtesy of Dunkin'
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    Dunkin’ launches $6 fall value meal

    The brand’s entry into the 2024 value wars includes a breakfast sandwich with a medium coffee and hashbrowns.

    By • Aug. 28, 2024
  • A white sign that says Cava in front of a glassed facade building.
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    Courtesy of Cava
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    Cava’s new loyalty program to go national in October

     A new rewards structure is expected to drive traffic and spending, and give the chain access to valuable first-party data.

    By • Aug. 26, 2024
  • An image of a man wearing a Burger King crown and holding a Whopper. He is about to eat a Whopper and has his mouth open wide.
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    Courtesy of Walmart/Burger King
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    Burger King offers 25% off food orders to Walmart+ members

    The collaboration could help boost traffic and same-store sales at the QSR chain, which reported relatively flat sales last quarter.

    By • Aug. 22, 2024
  • TV personality Simon Cowell, wearing a black T-shirt, sits behind a metal kitchen counter with Domino's branding
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    Permission granted by Domino's Pizza
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    Simon Cowell judges Domino’s Pizza alongside new quality captains

    The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.

    By Peter Adams • Aug. 19, 2024
  • Sherif Mityas has been promoted to Brix CEO.
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    Courtesy of Brix Holdings
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    Q&A

    Friendly’s plans a comeback after decades of decline

    The CEO of the chain’s parent company says a new menu, store renovations and social media savvy moves are breathing new life into the retro brand.

    By • Aug. 19, 2024
  • Shot of Starbucks store in Seattle on July 3 2024
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    David Ryder via Getty Images
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    Will Brian Niccol’s customer experience success as CEO of Chipotle translate to Starbucks?

    The executive spearheaded mobile ordering upgrades and better order fulfillment at Chipotle. Experts say the same lessons could improve customer experience at Starbucks.

    By Bryan Wassel • Aug. 19, 2024
  • One of the burritos served by Banda Burrito, Denny's rapidly growing virtual brand.
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    Courtesy of Denny's
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    Denny’s deploys Banda Burritos brand nationwide

    The expansion is another vote of confidence for the chain’s virtual brands at a time when competitors have pulled back from the concept.

    By • Aug. 15, 2024
  • A man orders food on his phone
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    FG Trade via Getty Images
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    How restaurant loyalty programs can drive more traffic and improve experiences

    Restaurant brands that tie their loyalty programs into payment and ordering systems can increase convenience and personalization for customers.

    By Bryan Wassel • Aug. 15, 2024
  • A hand holds up a cellphone with a promotional image for Chuck E. Cheese's fun pass on it.
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    Courtesy of Chuck E. Cheese
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    Chuck E. Cheese launches national tiered subscription pass

    The brand offers customers different benefits based on subscriptions, with escalating discounts on food and increasing numbers of free, daily games.

    By • Aug. 13, 2024
  • The exterior of a Panera Bread restaurant.
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    Justin Sullivan / Staff via Getty Images
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    Panera Bread nabs Papa Johns CMO following menu overhaul

    The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.

    By Peter Adams • Aug. 8, 2024
  • McDonald’s Reveals New Collector’s Meal Inspired by Fan-favorite Collectibles.
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    Courtesy of McDonald's USA
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    Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins

    The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2.

    By Peter Adams • Aug. 7, 2024
  • An exterior image of a white restaurant with a yellow decoration and signs that say Church's Chicken
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    Courtesy of Church's Chicken
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    Church’s Texas Chicken rolls out loyalty program

    The launch of Real Rewards is part of the company’s buildout of its digital ecosystem, which also includes a revamped app and website.

    By • Aug. 6, 2024
  • A blurred out man in a blue shirt holds a phone with DoorDash's app on the screen. A small box highlights Happy Hour.
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    Courtesy of DoorDash
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    DoorDash adds discounting tools to drive off-peak traffic

    The features allow operators to highlight lunch specials and happy hour discounts to help increase transactions during those dayparts.

    By • July 30, 2024
  • A person wearing lip stain holds a Chipotle x Wonderskin napkin
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    Courtesy of Chipotle
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    Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand

    Inspired by the popularity of mukbangs, the fast-casual chain teamed with Wonderskin for "Lipotle," a lip stain timed to National Avocado Day.

    By Chris Kelly • July 29, 2024
  • Casey's
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    Retrieved from Casey's.
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    C-stores see higher loyalty retention than QSRs, data shows

    However, they sign up new members much more slowly than quick- and full-service restaurants, according to data from Paytronix.

    By Jessica Loder • July 24, 2024