Marketing: Page 18
-
Permission granted by McDonald's
McDonald's cooks up first NFT play by flipping rare McRib into digital art
Celebrating the cult favorite's 40th anniversary, the chain enshrined the sandwich as a permanent asset that fans can own via a Twitter sweepstakes.
By Peter Adams • Oct. 28, 2021 -
Courtesy of Impossible Foods
Impossible Foods opens 2 food stands in Seattle arena
The plant-based meat maker's latest stadium expansion comes as major QSRs like McDonald's are considering a larger push into meat alternatives.
By Aneurin Canham-Clyne • Oct. 25, 2021 -
Danil Melekhin
Sponsored by AtmosphereIntroducing: A facts only approach to news designed for businesses
Cable news is broken, and it's detracting from the restaurant customer experience.
Oct. 25, 2021 -
Courtesy of PR Newswire
Peet's Coffee adds more incentives to its loyalty program
The revamp comes as more chains add loyalty programs or enhance existing rewards offerings to attract digitally savvy consumers, and marks the first major change to the chain's program since 2017.
By Alicia Kelso • Oct. 21, 2021 -
Courtesy of Popeyes
Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich
A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video.
By Peter Adams • Oct. 14, 2021 -
Courtesy of DoorDash
DoorDash beefs up ad capabilities for restaurants, CPG brands
The delivery platform is working to generate additional revenue as its growth slows from the highs reached during the pandemic's peak.
By Chris Kelly • Oct. 12, 2021 -
Megan Rapinoe appeared in an ad Subway uploaded to YouTube on July 21, 2021.
Deep DiveCan QSRs meet marketing's new imperatives without alienating franchisees?
National brand building is often in conflict with the needs of local operators — a dichotomy that has only become more apparent in the past 18 months.
By Chris Kelly • Oct. 12, 2021 -
Permission granted by MrBeast Burger/Virtual Dining Concepts
Deep DiveHow host kitchens are propelling virtual brands forward
Despite the rapid expansion, many experts question whether delivery-only concepts have long-term sustainability.
By Julie Littman • Oct. 11, 2021 -
Courtesy of Taco Bell
Taco Bell celebrates National Taco Day with Discord, messaging push
In the U.S., the chain will leave Easter eggs on Reddit and "raid" Discord channels to give away free tacos while a global push focuses on the taco emoji.
By Chris Kelly • Oct. 4, 2021 -
Sean Gallup via Getty Images
Survey: 36% of TikTok users order from restaurants after seeing them on the app
Chipotle and Arby's have recently launched campaigns on the social media app, which marketing agency MGH says has a potential to drive sales.
By Aneurin Canham-Clyne • Oct. 1, 2021 -
iStock - monkeybusinessimages
Sponsored by Atmosphere.TVWhat happens when businesses play the best of the internet on their TVs
Today, 72% of all U.S. adults use social media. The most commonly used social media platforms all have one thing in common: snackable videos. Here's what that means for business entertainment.
Sept. 27, 2021 -
Courtesy of Sweet
Burger King's NFT strategy matures beyond stunts toward real engagement
As part of the celeb-backed Keep It Real Meals, customers can scan QR codes and receive collectible game pieces that go toward other rewards.
By Chris Kelly • Sept. 23, 2021 -
Permission granted by Subway
Subway records strongest August sales in 8 years on tails of brand refresh
The overhaul, which includes a retooled menu and "never-ending" creative campaign, led to a 33% August sales lift at top-performing restaurants.
By Peter Adams • Sept. 21, 2021 -
Weedezign / iStock
Sponsored by Atmosphere TVTransforming your restaurant's physical space for the digitally-minded customer
Surveys show that two trends stand out for how guests will decide where to go: convenience and digital experiences.
Sept. 20, 2021 -
HMSHost
Pret A Manger brings its coffee subscription program to the US
The café chain is offering two monthly subscription plans, which cost $29.99 and $19.99, respectively, for up to five drinks a day.
By Alicia Kelso • Sept. 16, 2021 -
Jack Taylor via Getty Images
Uber Eats, Postmates deploy tiered pricing structures
The delivery platforms' 15%, 25% and 30% commission plans mirror a DoorDash offering launched in April, and come as some markets enact permanent delivery fee caps.
By Alicia Kelso • Sept. 13, 2021 -
Permission granted by Taco Bell
Taco Bell expands Taco Lover's Pass nationwide
During the 30-day subscription's trial last fall, 20% of Taco Lover's Pass purchasers were new to the chain's rewards app. An additional 20% renewed the pass a second time.
By Julie Littman • Updated Jan. 6, 2022 -
Courtesy of Burger King
Burger King introduces Keep It Real Meals after banning 120 artificial ingredients
Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas.
By Peter Adams • Sept. 9, 2021 -
Courtesy of McDonald's
How McDonald's boosts mobile growth with Famous Orders platform
The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.
By Robert Williams • Sept. 1, 2021 -
Courtesy of Chipotle
Chipotle gamifies loyalty program with extra perks
The chain's new Extras feature allows members to access additional points and receive free items faster, personalized challenges and achievement badges.
By Emma Liem Beckett • Sept. 1, 2021 -
Octavio Jones via Getty Images
OpinionEmotional loyalty: Evolving restaurants' approach to brand love
Brands that are connection-focused win the day over those that are reliant on discounts as shortcuts to boost short-term metrics, writes Ellen Green, AVP of loyalty and CRM at Hathway.
By Ellen Green • Aug. 27, 2021 -
Justin Sullivan via Getty Images
McDonald's taps new global, US CMOs in executive shuffle
The chain is refashioning some of its leadership structure following the creation of a customer experience team earlier this summer.
By Natalie Black (Koltun) • Aug. 25, 2021 -
Courtesy of Starbucks/Potbelly/McDonald's
How QSR loyalty programs stack up in 2021
Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against competitors' long-standing programs.
By Julie Littman • Aug. 24, 2021 -
Permission granted by Taco Bell
Why winning brands like Taco Bell still look to agencies for help on culture
Mature companies face steeper challenges to growth and could need third-party expertise to connect with new audiences and pop on emerging platforms.
By Peter Adams • Aug. 19, 2021 -
Courtesy of PR Newswire
Slice launches tiered service packages for independent pizzerias
The platform's "essentials" offering includes an in-app listing, rewards and marketing, while more features are available for the "premium" and "complete" models, such as a customized website.
By Alicia Kelso • Aug. 18, 2021
Previous
