Marketing: Page 10

  • A promotional image for Marco's Pizza Pizzolis.
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    Courtesy of Marco's Pizza
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    Marco’s Pizza adds Pizzolis to check handheld pizzas at rival chains

    The menu item, described as a cross between pizza and a stromboli, comes as Marco’s aims to unseat Papa Johns as the nation’s fourth largest pizza brand. 

    By • Oct. 25, 2023
  • An image of Nicolle DuBose, CMO of Playa bowls, wearing a turquoise blouse
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    Courtesy of Playa Bowls
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    Playa Bowls hires Focus Brands vet as CMO

    Nicolle DuBose, who has over 20 years of marketing experience at food and beverage brands, joins the health food chain as it surpasses 200 units.

    By • Oct. 23, 2023
  • Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.
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    Courtesy of AWNewYork
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    What Taco Bell and DoorDash learned about loyalty through collaboration

    Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.

    By Chris Kelly • Oct. 20, 2023
  • TGI Fridays CEO Brandon Coleman in a dark suit.
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    Permission granted by TGI Fridays
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    TGI Fridays’ new events service could yield $5M in additional Q4 revenue

    The chain said this move is part of its strategy to become an experiential hospitality and entertainment destination.

    By • Oct. 19, 2023
  • Inspire Brands Chief Media Officer Travis Freeman
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    Courtesy of AWNewYork
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    Why Inspire Brands puts identity at the center of its marketing

    At Advertising Week, Chief Media Officer Travis Freeman explained how uniting data across its brands helps the marketer reach “promiscuous” consumers.

    By Chris Kelly • Oct. 19, 2023
  • A person uses Square's generative AI to set up a website for a retail brand.
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    Courtesy of Square
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    Square adds generative AI tools for restaurants

    The point-of-sales provider's latest features include menu and website copy generators, which are designed to automate operations and increase efficiency.

    By • Oct. 18, 2023
  • Pizza Hut new store concept retrieved by Marketing Dive on April 5, 2021
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    Courtesy of Pizza Hut
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    Pizza Hut is keeping thousands of restaurants open until midnight

    The pizza giant is hoping to capture sales to younger customers through its late-night delivery and carryout offerings across much of its U.S. system. 

    By • Updated Oct. 20, 2023
  • Wendy's global CMO Carl Loredo speaks during an Advertising Week New York session on Oct. 16, 2023
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    Courtesy of AWNewYork
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    What Wendy’s global CMO Carl Loredo learned from Taylor Swift

    The executive explained how fandom, value and nostalgia come together for the QSR chain during an Advertising Week New York discussion.

    By Chris Kelly • Oct. 18, 2023
  • poster for Jack in the Box's "Feeding Time" short film
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    Courtesy of Jack in the Box
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    Jack in the Box cooks up horror short for Halloween

    Seeking to disrupt PG-rated QSR marketing and promote the return of Monster Tacos, the brand tapped Hollywood writers to pen “Feeding Time.”

    By Chris Kelly • Oct. 17, 2023
  • An image of a storefront with Auntie Anne's and Jamba branding
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    Permission granted by Focus Brands
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    Focus Brands hires 3 execs in focus on company-wide operations

    The new hires, who have authority across all seven brands, will bolster the chain’s efforts to co-brand units and take advantage of purchasing power.

    By • Oct. 16, 2023
  • Girls having fun together outdoors in restaurant while taking selfie with smartphone
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    Adobe Stock/Vane Nunes

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    Sponsored by Mars Foodservices

    How to create menus that attract Gen Z customers

    What does Gen Z want? While there isn’t one answer, there are a few ways to entice this demographic.

    Oct. 16, 2023
  • A promotional image for Taco Bell's chicken nugget LTO.
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    Courtesy of Taco Bell
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    Taco Bell tests chicken nuggets in Minneapolis

    The LTO pilot comes seven months after KFC, another restaurant chain owned by Yum Brands, debuted chicken nuggets as a permanent menu item. 

    By • Oct. 13, 2023
  • A McDonald's store is shown in Houston, Texas.
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    Brandon Bell via Getty Images
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    McDonald’s US CMO on brand’s first-party data transformation

    After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.

    By Peter Adams • Oct. 11, 2023
  • Caribou Coffee's 2023 pumpkin LTOs.
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    Courtesy of Caribou Coffee
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    How pumpkin spice became the unshakeable king of coffee LTOs

    Developing the autumnal flavor for cold drinks, which are surging in popularity, is a technical feat. But recent innovations may secure the flavor’s dominance for years to come, experts say.

    By • Oct. 10, 2023
  • A red emergency pizza box from Domino's
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    Courtesy of Domino's
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    Domino’s gives away ‘emergency pizza’ in latest rewards program push

    As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.

    By Sara Karlovitch • Updated Oct. 25, 2023
  • Wow Bao
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    Permission granted by Wow Bao
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    Q&A

    Wow Bao’s CEO discusses how the chain went from a small Chicago storefront to a CPG contender

    Geoff Alexander, a restaurant industry veteran, started as a fry cook at his local university watering hole and now runs a bao bun CPG giant. 

    By Judy McGuire • Sept. 28, 2023
  • Rendering of Sleep Inn's new hotel prototype
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    Courtesy of Choice Hotels International
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    Choice, Grubhub partner to bring food delivery to 500 hotels

    Guests at participating hotels will be able to order from off-premise restaurants as third-party food delivery becomes increasingly popular at hotels.

    By Jenna Graber • Sept. 27, 2023
  • Promotional images of phone screens showing Sweetgreen's app.
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    Courtesy of Sweetgreen
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    Sweetgreen adds in-store loyalty offer

    This rewards expansion could grow frequency among Sweetgreen customers, 50% of whom order on-premise.

    By • Sept. 26, 2023
  • An image of a building with Cracker Barrel branding
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    Courtesy of Cracker Barrel
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    Cracker Barrel debuts rewards program to drive sales, traffic

    The chain hopes that the platform, which launched nationwide Wednesday, can improve performance after retail and restaurant sales missed Q4 expectations. 

    By • Sept. 21, 2023
  • Half of the image is a orange background with the other half depicting a person on bike, sipping a coffee.
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    Courtesy of Peet's Coffee
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    Peet’s Coffee brews large integrated campaign with Mischief

    Hold the foam: Consumers’ love of simple, quality coffee sits at the center of what the brand says is its largest campaign to date.

    By Sara Karlovitch • Sept. 18, 2023
  • A photograph of Shipley Do-Nuts
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    Permission granted by Shipley Do-Nuts
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    Shipley Do-Nuts rolls out tier-based loyalty program

    Do-Happy Rewards, which was piloted in company-owned locations earlier this year, already has 40,000 members.

    By • Sept. 18, 2023
  • A photograph of a restaurant with the words Huddle House on the side.
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    Permission granted by Huddle House
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    How Ascent Hospitality reinvigorated franchising at Perkins, Huddle House

    Prior to Peter Ortiz joining Ascent Hospitality as chief development officer, growth was virtually at a standstill for the brands. Now they have signed over 70 franchise agreements.

    By • Sept. 13, 2023
  • Rapper Ice Spice appears with her namesake Munchkins Drink in a Dunkin' ad
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    Courtesy of Dunkin'
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    Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

    An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.

    By Jessica Deyo • Sept. 13, 2023
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    Scott Olson via Getty Images
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    Domino’s boosts rewards points with new loyalty program

    The pizza chain cut the order minimum required to earn orders points from $10 to $5, and added new redemption choices like drinks and stuffed cheesy bread.

    By • Sept. 12, 2023
  • A woman grins at her phone while eating a Subway sandwich in a promotion image for the chain's MVP Rewards.
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    Courtesy of Subway
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    Subway rolls out tiered rewards program

    The sandwich chain’s MVP Rewards program, which will go live Saturday, offers three tiers based on a customer’s annual spend.

    By • Sept. 7, 2023