In an industry where 82% of guests don't return after just one bad experience (as shown by HGEM research), the gap between collecting feedback and knowing exactly what to fix has never been more critical.
For over a decade, Tattle has revolutionized restaurant customer experience (CX) measurement, providing operators with granular, actionable guest insights.
But we've identified a persistent challenge: translating volumes of feedback data into specific, high-impact actions that restaurant GMs can implement immediately. This translation typically requires both data expertise and operational experience—a rare combination that many restaurant brands simply don't have access to.
Today, we're democratizing this operational intelligence for restaurant brands of all sizes with our groundbreaking AI Coach.
The Critical Gap: "I Have Feedback Data – Now What?"
For years, the industry operated on the assumption that better-quality guest feedback was the answer. That's precisely why I built Tattle: to provide operators with real-time, granular, causal feedback that pinpoints the root causes of issues.
But here's the reality check: while 93% of restaurant operators collect feedback through various channels (source: Toast), the same percentage admit they struggle to translate this data into concrete operational improvements. Traditional CX platforms excel at delivering scores and sentiment trends but fall short of bridging the gap between identifying problems and prescribing specific, brand-aligned solutions at the store level.
Operators need more than sophisticated data—they need precise, immediately actionable steps tailored to their unique brand, SOPs, customer demographics, and operational challenges.
This is where AI Coach fills the critical void.
Why AI Coach Is a True Industry Breakthrough
Restaurant operators have long faced a frustrating paradox: they know guest satisfaction drives their business, but they often lack the tools to systematically improve it. AI Coach functions as the industry's first real-time operational analyst for every restaurant location, custom-trained on your unique guest feedback data and operational procedures.
The implementation process is remarkably straightforward. When partners onboard their AI Coach, they simply upload their existing training manuals, cooking procedures, service philosophy, brand standards, and SOPs. Within minutes, AI Coach analyzes these materials to establish its operational parameters—ensuring that every recommendation uses your terminology, complies fully with your brand standards, and focuses exclusively on factors within your GM's control.
Once trained, your Coach continuously analyzes real-time Tattle guest feedback, translating sentiment into precise, high-impact action items tailored to each specific location. It goes beyond merely highlighting issues—it diagnoses root causes and delivers a step-by-step playbook that managers can implement immediately.
The results are both immediate and substantial. When Cotton Patch Cafe deployed AI Coach across its 48 locations, guest satisfaction increased by 27% within just 90 days—with 100% engagement from general managers who actively implemented the AI-driven action plans. This isn't merely another dashboard to monitor; it's a proven system that drives measurable results where they matter most—inside the four walls of every restaurant.
What Makes Tattle Data Perfect for AI?
The exceptional performance of AI Coach stems directly from Tattle's uniquely structured data collection methodology.
While most AI models struggle with noisy, unstructured feedback, Tattle's approach is fundamentally different. Our surveys go beyond broad satisfaction metrics to deconstruct each operational category into highly specific, structured data points. Rather than simply flagging "Food Quality" as problematic, Tattle identifies the precise issue—whether it's temperature, texture, flavor, portion size, or ingredient freshness.
This causal, structured dataset provides exactly what AI needs to connect guest experience with operational execution—transforming raw feedback into laser-focused recommendations.
Trained on more than 18.2 billion structured data points from Tattle's platform, AI Coach can accurately diagnose root causes at the location level and recommend the most impactful corrective actions—not just generic best practices.
The outcome? Faster, more accurate fixes, precisely targeted improvements, and immediate boosts in guest satisfaction scores.
AI-Driven Precision, Brand-Level Customization
Every restaurant brand operates with distinct standards, values, and operational protocols. AI Coach is designed to reflect and enhance these unique characteristics rather than impose generic solutions.
Operators have complete flexibility to customize AI-driven recommendations, ensuring perfect alignment with their specific guest experience objectives. Many partners create branded identities for their AI Coach to drive internal adoption—effectively adding a new team member who's fluent in your brand standards, works 24/7, and requires no payroll.
As guest feedback continuously flows into the system, AI Coach adapts and refines its recommendations, learning from every interaction. This ongoing fine-tuning ensures the system becomes increasingly intelligent, precise, and aligned with your restaurant's evolving needs, driving sustained improvements in both operational efficiency and guest satisfaction.
The Future of Restaurant Operations Is Here
We built Tattle with a singular mission: to help restaurant operators maximize guest satisfaction as efficiently as possible. AI Coach represents the next evolution of that commitment—transforming how operators leverage guest feedback to drive business results.
Instead of being overwhelmed by feedback data, operators can now focus on what truly matters: delivering exceptional, memorable guest experiences. AI Coach does more than identify issues—it provides targeted, actionable solutions that ensure every improvement initiative delivers maximum impact.
With AI Coach, restaurant brands no longer need to rely on intuition or educated guesses to improve guest satisfaction. They gain immediate access to data-backed insights and personalized recommendations, empowering confident, informed decision-making at every level of the organization.
We've successfully democratized operational intelligence for restaurants everywhere—regardless of size, resources, or technical sophistication.
Experience the Transformation Firsthand
Ready to see how AI Coach can transform your guest feedback into immediate, high-impact improvements? Let's talk about your specific operational challenges and how Tattle's AI Coach can help you overcome them.
