Name: Mike Tattersfield
New title: CEO, Salad and Go
Previous title: President and CEO, Krispy Kreme
Tattersfield joined Salad and Go as its CEO on Tuesday, according to a press release.
He previously worked as president and CEO at Krispy Kreme and held leadership roles at Caribou Coffee, Einstein Bros. Bagels and Yum Brands. Tattersfield succeeds Charlie Morrison who left the chain at the end of 2024, citing differences with the board. The restaurant executive is now a minority owner of Salad and Go.
The 140-unit chain, which is concentrated in Texas, Oklahoma, Arizona and Nevada, uses centralized prep facilities to supply its stores. This limits the real estate required for new unit development — some locations are as small as 750 square feet. Salad and Go said this model makes it possible to offer “fresh, made-to-order salads for under $8,” compared to higher-priced fare at competitors like Sweetgreen. Tattersfield said Salad and Go’s menu pricing strategy was a factor behind his decision to join the chain.
“We can be a positive, disruptive force in every food category we choose to compete in, revolutionizing how Americans think about fast food,” Tattersfield said in a statement, adding that Salad and Go could bring salad concepts to more geographies and income brackets than competitors.
Last year, the brand completed a prep facility in Garland, Texas that it said could supply 500 restaurants within a 12-hour drive — a radius that, according to Google Maps, would include cities as far as Birmingham, Alabama and Albuquerque, New Mexico.
Tattersfield already has experience leading an operation similar to Salad and Go. Krispy Kreme uses a hub-and-spoke model where central facilities produce doughnuts. They are then distributed to individual vendors and touchpoints.
Competition in the fast casual salad sphere is intensifying as segment leader Sweetgreen struggles with net losses. Core urban markets are nearing salad saturation, so brands like Sweetgreen and Just Salad — which recently raised $200 million in capital — are targeting suburban markets and drive-thru stores as key growth drivers.
In this environment, Salad and Go’s small, drive-thru focused stores are likely to have a competitive edge.
