Cartwheel, the leading enterprise delivery management platform, today announced the global expansion of its strategic partnership with Uber Direct. Restaurants across Canada, the UK, and Australia, alongside those in the U.S., can now access enhanced hybrid delivery solutions. This marks the third year of a partnership that supports businesses of all sizes with flexible, scalable options for in-house and third-party delivery.

Cartwheel's growth with Uber Direct represents another example of a global shift in consumer and merchant expectations, bringing flexible, white-label delivery solutions to restaurants worldwide. Consumers have made it clear that on-demand delivery is no longer a nice-to-have, it’s an expectation. According to previous research commissioned by Uber, 75% of consumers expect express delivery as an option, and 72% of consumers are more likely to continue ordering from merchants that offer it.

Since launching in the United States, the Cartwheel-Uber Direct partnership has enabled restaurants to optimize delivery operations through two distinct models: a hybrid approach that combines restaurants' own drivers with Uber Direct facilitating additional capacity, and a fully outsourced model where Uber Direct facilitates comprehensive delivery fulfillment. 

This flexibility has proven successful for restaurants like Mr. Jim's Pizza, which has leveraged the hybrid model to optimize delivery operations and maintain service quality standards.

“Using Cartwheel and Uber Direct has significantly reduced our delivery times, increased customer satisfaction, and boosted sales," said Bryce Hamm, a Mr.Jim’s franchisee. "The integration is seamless—our drivers handle local orders, while Uber Direct takes care of overflow. With real-time tracking for both, we have complete visibility, which has elevated our service across the board.”

The international expansion is already generating strong momentum. In Canada, the integration is fully operational and scaling rapidly, and the UK market is live and expanding. The expansion is currently underway in Australia, where strong merchant interest is supporting the rollout of the combined platform.

“We're seeing tremendous international opportunities as restaurants worldwide seek flexible delivery solutions that help them maintain brand control and customer relationships,” said Alex Vasilkin, co-founder and CEO of Cartwheel. “Our partnership with Uber Direct has created great momentum, and with the support of our platform integrations, we're well-positioned to serve the growing global demand for hybrid delivery management.”

The expansion addresses the increasing global demand for delivery solutions that allow merchants to retain their branding and customer data while accessing reliable fulfillment networks. Unlike traditional marketplace models, Uber Direct's white-label service operates with a flat-rate fee structure without commissions, enabling merchants to set their own delivery fee structures while maintaining direct customer relationships.

Mandy’s, one of Canada’s fastest-growing salad chains known for its vibrant brand and loyal following, has successfully implemented Cartwheel’s hybrid delivery model powered by Uber Direct.

“Cartwheel’s hybrid delivery platform has transformed the way we manage delivery at Mandy’s,” said Daniel Wolfe, CTO at Mandy’s. “By integrating seamlessly with our POS and automating dispatch through Uber Direct, we’ve saved over 20 hours of manual work each month and achieved a significant ROI. It’s been a game-changer for restaurants like ours looking to scale delivery while keeping full control of the guest experience.”

“We're thrilled to bring our partnership with Cartwheel to more restaurants globally,” said Venkat Jonnala, Head of Uber Direct. “It reflects a growing demand for flexible solutions that help businesses stay in control of their brand while accessing trusted, on-demand delivery. Together, we're helping restaurants worldwide scale their delivery offerings efficiently and with confidence.”

Cartwheel's delivery management platform integrates seamlessly with leading POS systems, enabling automated order flow and sophisticated dispatch capabilities. The platform's AI-powered auto-dispatch system optimizes delivery routing across multiple fulfillment options, selecting the best delivery provider for each order based on factors including distance, capacity, and cost efficiency.

The international expansion represents Cartwheel's broader strategy of partnering with established logistics networks to provide restaurants with comprehensive delivery management solutions. As the company serves merchants across multiple verticals and continues expanding its platform integrations, the partnership with Uber Direct provides critical infrastructure for scaling operations globally.