Luna Grill, the popular Mediterranean fast-casual dining chain, has taken a significant leap forward in enhancing guest experience and driving revenue by partnering with unPLUG Dining, a leading digital solutions provider for the restaurant industry. Through this strategic collaboration, Luna Grill has transformed its first-party digital experience, resulting in higher customer engagement, increased loyalty participation, and improved revenue growth.

With 50 locations across California and Texas, Luna Grill is known for its fresh and flavorful Mediterranean cuisine. Committed to providing a seamless, personalized dining experience, Luna Grill partnered with unPLUG to implement a cutting-edge digital transformation that aligned with its ambitious growth plans.

Enhancing the Guest Experience and Accelerating Growth

Luna Grill identified the need to streamline its digital experience and deepen customer engagement as part of its aggressive expansion strategy. By partnering with unPLUG, they aimed to offer an intuitive, frictionless ordering platform that enhances loyalty, simplifies payments, and integrates customer support directly into their mobile app and website.

The tailored solution developed by unPLUG has resulted in impressive gains, including a 22% increase in mobile app revenue, an 18.8% increase in loyalty check-ins, and a 26% growth in loyalty sign-ups. These results demonstrate the power of Luna Grill's new first-party experience in boosting customer engagement and driving higher sales.

Innovative Technology Driving Results

unPLUG's cloud-native platform provided Luna Grill with advanced integrations that enabled a smoother ordering process, seamless Apple Pay functionality, easier loyalty account creation, and enhanced gift card access—all while providing high-value data insights to inform future marketing and business strategies. These insights have empowered Luna Grill to optimize marketing efforts, particularly for Limited Time Offers (LTOs), and continue refining their customer engagement strategies.

“We have ambitious goals at Luna Grill to offer a digital experience that is just as high quality as the food we serve,” said Maddie Nixon, Luna Grill Digital Marketing Manager. “In an age where technology is ever-changing, it was important to us to find a partner willing to continuously adapt as our needs evolve with the industry. unPLUG’s partnership is one-of-a-kind. Through consistent collaboration, we are supported with the tools we need to optimize and adjust our digital strategies based on real-time data, guest engagement, and the emerging needs of the business.”

Scaling for the Future

Building on this success, Luna Grill is well-positioned for future expansion, with plans to open new locations in California and beyond throughout 2024. By leveraging unPLUG’s data-driven insights and AI-powered menu recommendations, Luna Grill is set to further optimize guest interactions, drive upselling, and improve the overall dining experience. This partnership sets the stage for Luna Grill to continue scaling operations while maintaining its commitment to excellent customer service.

For more information about Luna Grill’s enhanced ordering experience, visit order.lunagrill.com.