Franki, the app that connects consumers with local businesses through verified recommendations and video reviews, today announced that the company will be leading a session on word-of-mouth marketing at the upcoming Western Foodservice and Hospitality Expo, taking place August 6-8 at the Anaheim Convention Center, in Anaheim, CA.  

The Western Foodservice and Hospitality Expo brings together thousands of restaurant owners, operators, and personnel from all over the Western United States. The event serves as a venue for stakeholders in the restaurant and foodservice industries to network, discuss trends and learn about the latest innovations impacting the culinary landscape.  

Eugene Varricchio, CEO of Franki, will lead the session on Monday, August 7 at 3 p.m. local time. The session, “The Untapped Social Influence of Ordinary Diners, and How to Use it to Attract New Customers,” will explore word-of-mouth marketing as a powerful source of restaurant business growth. Attendees will learn how diner’s photos, videos, and reviews posted online wield immense influence over the spending decisions of their friends and even strangers, significantly impacting the way consumers discover new restaurants.   

Varricchio's presentation will shed light on what makes the opinions of ordinary diners so powerful and how restaurant owners and managers can tap into this social influence to drive business growth. By understanding and encouraging the actions of ordinary diners, restaurants can unlock a powerful marketing opportunity that should not be ignored.  

“Your customers are your best marketing assets,” explains Eugene. “By encouraging ordinary diners to share their experiences, restaurants can tap into this influential local network and expand their customer base."