Cartwheel, the leading on-demand delivery management platform, has announced its strategic partnership with Uber Direct, a renowned provider of white-label food delivery logistics solutions. This collaboration aims to revolutionize the restaurant industry by introducing enhanced hybrid delivery capabilities to restaurants across the globe.  

As the demand for efficient delivery solutions continues to rise, restaurants are in need of options that offer them comprehensive systems to power order fulfillment. This partnership sets a new industry standard for white-label fulfillment, bringing Cartwheel's innovative Hybrid Delivery technology to restaurants of all sizes, regardless of whether they have their own in-house fleets.  

By integrating Uber Direct into its partner ecosystem, Cartwheel empowers restaurants to enhance delivery coverage, reduce costs, and increase service levels. Restaurants will gain access to a vast network of delivery drivers and the necessary tools to manage them, all at competitive rates.   

The partnership further addresses the pressing challenges faced by the restaurant industry, including an ongoing shortage of delivery drivers. Restaurants using Cartwheel's Hybrid Delivery technology have reported an average increase in revenue of 20%, demonstrating the positive impact of efficient and seamless delivery operations.  

"We are excited to partner with Uber Direct to expand driver coverage and provide competitive rates for our Hybrid Delivery solution," said Alex Vasilkin, co-founder and CEO of Cartwheel. "This collaboration also opens up opportunities to work with brands that don't have in-house fleets. In a market where the availability of delivery drivers is scarce, relying on a single fleet or fulfillment method is no longer sufficient. There always has to be a backup."  

Uber Direct brings significant advantages to Cartwheel's delivery ecosystem. By leveraging Uber Direct's vast network of drivers and their expertise in logistics, restaurants utilizing Cartwheel's platform will enjoy a reliable and efficient delivery experience for their customers.  

"We are excited to bring increased coverage and reliable service to the restaurant industry through this new partnership with the team at Cartwheel," said Bernie Huddleston, Head of Uber Direct across the US & Canada. “Working together, we can improve the way restaurants fulfill their delivery orders—and ultimately boost customer satisfaction and business growth."  

Cartwheel's Hybrid Delivery technology allows restaurants to optimize their delivery operations and make outsourced delivery feel seamless and in-house. The platform offers a customized and branded order tracking interface, enabling restaurants to increase brand awareness and drive customer loyalty. Cartwheel's benchmarks show that, on average, customers click tracking links nine times, demonstrating the value of providing a transparent and engaging delivery experience.  

To date, Cartwheel has powered deliveries for top brands including Portillo’s (also a Cartwheel investor), P.F. Chang’s, Potbelly, and more. To find out how to access Hybrid Delivery for your brand or restaurant, get in touch today.